New Regional Media Player Afia TV & Radio Debuts, Aims to Connect Brands with Southern Nigerian Audiences
Afia TV & Radio, the pioneering media brand known for its regional focus and innovative content, officially launched in Lagos, signaling a significant expansion into the bustling Lagos media market.
The launch was celebrated during a high-profile Media Parley at the Sheba Center in Ikeja, Lagos. An event that brought together leading media buyers, advertising agencies, and communication professionals from across Nigeria.
The occasion marked a strategic milestone for Afia TV & Radio, which is renowned as the first television station on DStv and GOtv in the South Eastern region. With this move, Afia aims to provide Lagos-based advertisers and viewers with a fresh, regional perspective, bridging the gap between Nigeria’s diverse cultures and audiences through high-quality programming that includes news, documentaries, lifestyle, business, culture, and entertainment.
A Platform for Innovation and Collaboration
Chief Emeka Mba, CEO of Afia TV & Radio, emphasized the company’s commitment to delivering impactful, data-driven content tailored to the Lagos and southern Nigerian markets. “We are thrilled to bring Afia’s unique regional perspective to Lagos. This parley signals our readiness to collaborate, innovate, and deliver targeted results for our partners through the power of data and strategic reach,” Mba stated.
The launch event served as a platform for Afia to unveil its comprehensive media offerings and platforms, including its plans for a soon-to-be-launched radio station, which will further enhance its multi-platform presence. Equipped with modern broadcast studios, digital-first production capabilities, and a team of seasoned professionals, Afia TV & Radio is poised to make a bold impression on Lagos’ vibrant media scene.
Positioning as a Regional, Not Competitive, Player
Unlike traditional broadcasters, Afia TV is positioned as a regional station—not in direct competition with existing Lagos-based TV channels. Instead, it aims to complement the media landscape by offering content that resonates with Nigeria’s southeastern culture while expanding its reach into Lagos and beyond. “Afia is more than just a TV channel; it’s a complete media brand that delivers content across television, radio, and digital platforms,” Mba added.
Impactful Content and Future Plans
Afia TV & Radio is committed to connecting brands with audiences through impactful, data-driven content. Its programming slate promises high-quality offerings that cater to diverse interests—from current events and cultural documentaries to lifestyle and entertainment segments. The company’s strategic expansion into Lagos aligns with its broader vision of redefining regional media excellence and fostering meaningful engagement across Nigeria.
Looking ahead, Afia plans to launch a radio station shortly, further expanding its multi-platform services, and solidifying its presence as a key player in Nigeria’s evolving media ecosystem.
About Afia TV & Radio
Afia TV & Radio stands out as a regional media brand committed to delivering original, high-quality content tailored to Nigeria’s diverse audiences. With a focus on innovation, data-driven strategies, and comprehensive multi-platform offerings, Afia aims to foster connections and provide impactful results for its partners and viewers alike.