NIVEA Men Sparks Lagos Football Fever with Epic El Clásico Watch Party
NIVEA Men, the official grooming partner of Spanish football powerhouse Real Madrid, delivered an electrifying experience for Nigerian football fans with a spectacular watch party for El Clásico on Sunday, October 26. The event took place at the Hard Rock Café in Landmark Centre, Victoria Island, Lagos, bringing together fans for an evening of sport, style, and camaraderie.
The thrilling match, which saw Real Madrid secure a 2-1 victory over Barcelona, drew a lively crowd of NIVEA Men consumers, football enthusiasts, and their families. Attendees enjoyed delicious food, refreshing drinks, and the excitement of live football in an atmosphere that celebrated friendship and confidence beyond skincare.
Dele Adeyole, Country Manager of Beiersdorf Nigeria, expressed the brand’s motivation behind the event: “This is the second time we’re hosting an El Clásico watch party, and it’s all about fostering connection. At Beiersdorf, we care for people beyond skincare. Football unites us, and through our partnership with Real Madrid, we celebrate shared values of passion, confidence, and excellence.”
He also shared insights about the renewed partnership between NIVEA Men and Real Madrid, which is now extended until 2030: “Fans can expect more spectacular El Clásico experiences in the coming years, each bigger and better than the last.”
Fiyin Toyo, Marketing Director for Central, East, and West Africa at Beiersdorf, highlighted the synergy between the brands: “Our partnership with Real Madrid is rooted in shared values—style, confidence, and precision. Real Madrid embodies these qualities on the pitch, while NIVEA Men empowers men to express them daily. El Clásico is more than just a match; it’s a celebration of culture, and we’re proud to create spaces where our consumers can connect and celebrate the essence of NIVEA Men.”
As the final whistle blew in Real Madrid’s favor, guests cheered and received exclusive NIVEA-branded gift packs, marking the team’s victory and the strength of the ongoing partnership.
With the partnership extended through 2030, NIVEA Men continues to redefine grooming, confidence, and culture—bringing fans closer to the game they love while championing care that goes beyond the surface.