Pernod Ricard’s Ikechukwu Agu Recognized as Commercial Director of the Year at 2025 Edge Awards
The Balmoral Event Hall at Sheraton Hotels, Ikeja, was the epicenter of celebration on Friday, September 26, 2025, as Nigeria’s top marketing and brand communication professionals gathered for the prestigious Edge Awards, hosted by Marketing Edge Magazine.
A highlight of the evening was the announcement of Ikechukwu Agu (IK Agu), the Commercial Director of Pernod Ricard Nigeria, as the recipient of the Commercial Director of the Year award for 2025.
With over 15 years of experience in the FMCG sector, IK Agu has earned a reputation as a transformative leader known for driving revenue growth, fostering innovation, and strengthening brand presence. Under his leadership, iconic brands such as Martell, Jameson, Absolut, Imperial Blue, and Olmeca have become market leaders in Nigeria.
After accepting the award, IK Agu credited his success to his team: “This accolade is not just a personal honor but a reflection of the hard work and dedication of my team at Pernod Ricard, along with our partners who share our vision for growth and innovation. I am truly grateful to Marketing Edge for this recognition. It motivates me to continue pushing boundaries, developing talent, and creating value for our consumers and the industry.”
Mr. John Ajayi, CEO of Marketing Edge Magazine, explained that the decision was unanimous. “Our jury considers factors such as revenue impact, brand expansion, innovation, and leadership. IK Agu distinguished himself not only through impressive commercial results but also by his ability to launch and elevate premium brands, inspire teams, and foster innovation in a highly competitive market,” he said.
Ajayi further emphasized that IK’s recognition underscores the vital role of strong commercial leadership in shaping the future of Nigeria’s FMCG and beverage sectors.
This award caves another milestone in IK Agu’s influential career, reaffirming his status as one of Nigeria’s top commercial strategists. The Edge Awards continue to serve as Nigeria’s premier platform for honoring excellence in marketing and business.