Philip Odiakose Joins Global Public Relations Measurement Body

The Institute for Public Relations (IPR) has welcomed Philip Odiakose, Chief Media Analyst at P+ Measurement Services, as a new member of its esteemed Measurement Commission. This appointment signifies a notable milestone in Odiakose’s dedication to advancing global standards in public relations measurement and evaluation, with a particular focus on strengthening practices across Africa.

The IPR Measurement Commission is a leading thought leadership body comprising international researchers, practitioners, and experts committed to fostering best practices in research, measurement, and analytics. Its mission is to uphold ethical, strategic, and effective public relations across various sectors, including corporate, agency, academic, non-profit, and government organizations.

Joining a distinguished group of global professionals, Odiakose will contribute insights, conduct research, and provide guidance to shape the future of PR measurement. His appointment underscores his leadership in promoting research-driven, validated measurement models and his ongoing efforts to elevate industry standards through advocacy, capacity building, and knowledge-sharing across Africa and beyond.

“This appointment is not only an honor but also a call to deepen the work I have championed for over a decade—advancing PR measurement education and fostering industry-wide adherence to robust, standard-driven practices,” Odiakose commented.

A passionate advocate for moving away from outdated metrics such as AVEs, Odiakose has dedicated his career to bridging the knowledge gap in African public relations through workshops, thought leadership, and industry collaborations. He has actively participated in global forums such as AMEC to promote credible measurement practices.

Expressing gratitude, Odiakose thanked IPR Measurement Commission Director Angela Dwyer and the entire team for the opportunity to contribute to this vital mission. He also acknowledged Dr. Tina McCorkindale, President and CEO of IPR, for her leadership in fostering innovation and high standards within the industry.