SO&U, Udeme Ufot Recognized for Advertising Excellence and Industry Leadership at Inaugural Brand Handlers Awards

Nigeria’s leading creative advertising agency, SO&U, has been awarded the prestigious Legacy Advertising Agency of the Year at the inaugural Brand Handlers Summit and Awards. The company’s Group Managing Director, Mr. Udeme Ufot, MFR, was also honored with the Legacy Award for Creative Advertising in Nigeria, recognizing his exceptional leadership and contributions to the country’s marketing communications industry.

This dual recognition underscores both SO&U’s longstanding excellence and Mr. Ufot’s visionary influence, spanning decades of pioneering impactful campaigns, nurturing creative talent, and elevating industry standards across Nigeria.

Expressing his gratitude, Mr. Ufot dedicated the awards to SO&U’s clients, partners, and dedicated team members. “These awards reflect our belief that creativity, innovation, and integrity are the pillars of building enduring brands. At SO&U, we are committed to pushing boundaries and setting new standards for advertising excellence in Nigeria and beyond,” he said.

The Brand Handlers Summit and Awards, a premier platform celebrating marketing and brand-building excellence, highlighted SO&U’s consistent impact on Nigeria’s advertising landscape, particularly in creative innovation, client service, and shaping compelling brand narratives across diverse sectors.

This recognition reinforces SO&U’s position as a leader in Nigeria’s creative economy, affirming its mission to produce ideas that inspire, connect, and create lasting value for clients and society. Over the years, SO&U has crafted some of Nigeria’s most memorable campaigns for top brands such as Guinness, Diageo, MTN, Unilever, PZ, the Akwa Ibom State Government, Access Bank, Malta Guinness, Polo Luxury, Captain Morgan, and Guaranty Trust Bank, among others.