TERZi Di ESPERTi: A Secret Weapon for Nigeria’s Boldest Campaigns Steps into the Spotlight

After nearly a decade of powering some very audacious campaigns from behind the curtain, TERZi Di ESPERTi – the Lagos-based marketing think-tank is finally going public with its suite of services. Founded in 2017 by Femisire Ajayi, the award-winning marketing polymath, the creative atelier is now poised to revolutionize how agencies and brands operate across the continent.

To be known in elite marketing circles as the ‘agency for agencies’, TERZi Di ESPERTi has long been a secret weapon of top firms needing pitch-winning ideas, strategic support, and multimedia execution; All without sacrificing brand voice or creative integrity.

“Too many agencies are overworked and under-inspired,” said a source close to the company. “TERZi doesn’t just ease the burden – it elevates the output always!”

Ajayi, a Certified Management Consultant and Fellow of the Institute of Management Consultants, brings over a decade of experience in experiential marketing, advertising, AdTech, production and content strategy. His résumé reads like a tour of Africa’s marketing landmarks – from spearheading campaigns for AFCON, Peak, MTN, IOC Olympics, Campari, PiggyTech, and NURHI/Bill & Melinda Gates Foundation to heading Transmit, Nigeria’s first programmatic AdTech platform.

Now, the public rollout of TERZi Di ESPERTi is set to democratize access to its services – offering everything from white-label strategic ideation and experiential campaign planning to celebrity liaison and full multimedia production. With its proprietary tools like TDE STITCH and Street-iQ, the firm is engineered to diagnose brand problems and deliver bespoke, culturally resonant solutions.

“Africa’s marketing future is agile, local, and unapologetically creative,” Femisire Ajayi has said. “TERZi Di ESPERTi is the tailor that will cut that future to fit.”