Wines of Canada Launches Premium Canadian Wines in Nigeria
Carl DIB Merchandising Limited, a prominent importer of high-quality wines, spirits, and FMCGs, has introduced a selection of 20 premium Canadian wine variants into the Nigerian market. This launch marks a significant milestone in elevating Nigeria’s wine culture with Canadian elegance and sophistication.
Mr. Charles Onyedibe, representing REIF Estate Winery from Niagara, Ontario, explained that the decision to bring these fine wines to Nigeria was driven by the increasing demand for premium vintages among Nigerians both locally and abroad. As an internationally acclaimed winery, REIF Estate is committed to making its award-winning wines accessible throughout Nigeria through strategic partnerships with local wholesale and retail outlets. The initiative enjoys strong support from the Canadian High Commission and the Nigerian-Canadian Business Association, with members of the diplomatic community present at the launch.
Among the notable offerings is the Reif Estate Grand Reserve Vidal Ice Wine, which has received the prestigious Decanter Platinum Award, ranking it as a top international wine. Mr. Onyedibe expressed enthusiasm about the positive market response, noting that the wines are currently available in select locations across Nigeria. To meet rising demand, the company plans to expand its retail and wholesale partnerships in key cities such as Lagos, Port Harcourt, and Abuja during the festive season, offering promotional incentives to partners.
The event, themed “Taste the Elegance of Canadian Winemaking,” was attended by the Deputy High Commissioner of Canada to Nigeria, Carlos Rojas-Abulu, who emphasized the deepening ties between Nigeria and Canada through trade, education, and cultural exchanges.
A senior executive of Wema Bank also contributed to the event, drawing parallels between exceptional banking and fine wine—highlighting patience, consistency, and quality. The bank reaffirmed its commitment to empowering SMEs and providing tailored financial services to support high-value ventures.