7 Things You Need To Know About Three Crowns’ QR Code Christmas Campaign

Christmas is approaching and brands are launching series of campaigns and sales promotions to connect with their consumers.This is in a bid to increase their market share and grow their brand equity.

Brand Times in this special report looks at the newly launched Three Crowns’ QR Code Christmas Campaign met to further connect mums to the brand. Noteworthy, Three Crowns is a
milk brand from the stable of FrieslandCampina WAMCO.

Below are vital points consumers need to know about the campaign:

1). The Three Crowns QR code Christmas campaign will run from November through December 2021.

2). Participants are required to purchase any of Three Crowns new packs with the QR Code, scan the code with a phone camera, register and complete the task to unlock goodies.

3). After purchase of purchase of Three Crowns milk, consumers are required to scan the QR code and nominate a mum for all her efforts all through the year with nice words from her heart to receive a gift from Three Crowns milk. Also the nominator will win just as much as the nominee.

4). It important to note that the brand leveraged on the Christmas season to pamper mums with gifts using the new QR code on the portal to access the gifts.

5). The QR code gives consumers more information on what the product offers plus ongoing campaigns and relevant tips for every mum.

6). The campaign will run on digital out-of-home, radio, TV and others. 

7). The campaign is met to drive a deeper emotional appeal for mums to appreciate other mums. Also it is met at celebrating mums.