At 50, Abelinis Boss Celebrates Milestone with Star-Studded Book Launch, Endowment For Students & Commitment To End Polio
What can stakeholders from two distinct but interconnected disciplines—project management and experiential marketing—find so appealing that they would spend more than three hours together, converging from different parts of the world on a hybrid event? Is it the birthday of a humbly yet hardworking individual who just hit the golden milestone, or the launch of Project Management Extraordinaire (PMX), a book that experts say promises to solemnize and disrupt project management and experiential marketing spaces?
The answer is both, and so much more, as revealed on March 24, 2025 at the hybrid launch event executed flawlessly by Abelinis’ Hybrid Studios, which is a pioneer in its space, having blazed the trail of hybrid event management at the height of COVID-19.
The book, described as a “career companion” and “industry bible,” drew glowing reviews from global experts including Tsola Barrow, Principal Consultant at Applegryn & Barrow Consulting Limited, who wrote the foreword. Dr. Rotimi Olaniyan, Principal Lecturer and Programme Director at Nottingham Business School, UK, and past EXMAN President, praised its depth:
“This book is rich, practical, and highly insightful. It demystifies project execution in experiential marketing, offering wisdom for professionals, students, and brands. It passes the test of invaluable literature—a must-read for anyone serious about mastering their craft.”
Tolu Fadamitan, Project Manager/Product Specialist at Dell Technology USA, dissected the book’s real-world relevance: “PMX demystifies planning, stakeholder management, risk mitigation, and ROI analysis in experiential projects. It’s an eye-opener, showing project management isn’t just for big corporations. The sections on post-project reconciliation and ROI are game-changers.”
Canadian Rotary Club representative Warren Thomson emphasized its strategic value: “PMX is a vivid guide on trust, risk assessment, and assembling the right teams. Make it your career companion—read it, revisit it, and let it guide your journey.”
Nana Utomi, MD/CEO of MPXM representing the current EXMAN President, Tolulope Medebem, lauded Oshinibosi’s impact: “Your dedication to project management inspires us. This new chapter at 50 will undoubtedly yield greater milestones.”
Earlier in his address, Oshinibosi announced that proceeds from the book would go to supporting Rotary International’s mission to eradicate polio worldwide. Reacting to this announcement, Joshua Hassan, Chairman of Nigeria’s National PolioPlus Committee, stressed the urgency: “Nigeria bears 30% of global polio cases. Misinformation fuels vaccine hesitancy, but contributions like Oshinibosi’s will save lives. We cannot relent until polio is history.”
Recognizing that the selling price of ₦35,000 per copy would be prohibitive for students and young professionals who the book is mostly intended for, Oshinibosi has developed an endowment programme. Through this initiative, professionals, friends, and family can sponsor copies for students at various higher education institutions across Nigeria. He also announced that the plan for this phase of the launch is to get at least 300 copies of the book to undergraduates in different institutions.
Ever the philanthropist, donating the proceeds from the sale of his book to the fight against polio and getting endowments for students are just part of the many gestures of the Abelinis Field Marshal and his ‘unquenchable’ desire to give back, as evident with Fanz Championship Africa where the winners don’t just get rewarded but their communities enjoy projects in Health & Sanitation, Education, and Innovation.
The event doubled as a tribute to Oshinibosi’s 25-year career, recognizing mentors and collaborators, including Edi Lawani (Aqaatw Safety Company); Tunji Adeyinka (GMD, Republicom Group); Mike Dada (PRM Africa); Funke B. Obruthe (CEO, Sapphaire Events); Christine Ogbeh (Co-founder, The Wedding Guru Nigeria), among others.
A major highlight of the book launch was the special awards recognition ceremony, which honored 13 exceptional individuals who have made significant contributions to the fields of Experiential Management and Marketing. These distinguished awardees include: Dele Olukoju – Executive Director, The Eureka Tribe of Marketing & Communication Ltd; Tolu Fadanitan – Project Manager/Product Specialist, Dell Technology USA; Dr. Rotimi Olaniyan – Programme Director, Nottingham Business School UK, and Past President, EXMAN; Tunji Adeyinka – GMD, Republicom Group; Olajire Anifalaje – CEO, Emporium Communications Ltd; Tolu Medebem – COO/Lead Consultant, Aster Integrated Marketing Ltd; Otunba Olawale Bukola Olopade – CEO, Nilayo Sports Management Ltd; Mike Dada – Lead Consultant, PRM Africa, and President, AFRIMA; Funke Bucknor-Obruthe – CEO, Zapphaire Events; Wale Oluwaleimu – Specialist, Event & Entertainment Consult; Edi Lawani – Head Consultant, Showbiz Network Services Ltd/Patagonia Multi-Media Productions; Christine Ogbeh – Co-Founder, The Wedding Guru Nigeria; and Kingsley James – Head Consultant, Indoor Design & Concept Ltd.
He extended his heartfelt gratitude to his brothers Tunde Oshinibosi (Laface) and Toyin Oshinibosi for being his pillars of support and beacons of hope when he was just starting up in life. He also appreciates friends, associates, and family members for their unwavering support, which played a pivotal role in the book launch’s success. He reserves special appreciation for his loving and supportive wife, Morenike Oshinibosi, whose steadfast encouragement and partnership helped bring his vision to life and make this milestone achievement a reality.