NIVEA’s “Double the Care, Double the Glow” Campaign Rewards Thousands with Cash, Vouchers
NIVEA has reaffirmed that its historic ₦3 Billion National Consumer Promotion is still underway, with four successful draws already held and Nigerian consumers celebrating life-changing rewards.
To date, nearly 300,000 winners have emerged across the country, including 40 fortunate consumers who have each won and redeemed ₦1 million cash prizes. Additionally, 200 winners have received ₦50,000 Jumia shopping vouchers to buy Nivea products online, while approximately 280,000 winners have secured N1000 instant airtime. As the campaign continues, the fear of missing out grows, and more Nigerians are eager to participate in upcoming draws.
One of the lucky millionaires, Ezeobi Valentine Chigozie, who won during Week 3 of the raffle, described the moment she received the call from NIVEA as unforgettable.
“When I got the call from NIVEA, I wasn’t home. I was so excited and surprised. I plan to use this money to continue my schooling,” she said.
Other confirmed winners of the million-naira prizes include Bello Omobolanle Helen, Oluseyi Adebayo, and Ike Angela Amaka, among many others, underscoring the campaign’s nationwide reach and credibility.
Despite the growing list of winners, the promotion remains very much active, with many more prizes still up for grabs. NIVEA emphasizes that opportunities for Nigerians to participate and win are still abundant as the campaign progresses.
Participation is simple and accessible:
1. Purchase any of the NIVEA 400ml body lotion variants—Cocoa, Rich Nourishing, Even Glow, Advanced Care, Perfect & Radiant, or Deep.
2. Locate the unique code on the pack.
3. Scratch the code, dial *7022*, then enter your code followed by #, and follow the instructions to submit.
4. Receive ₦1,000 instant airtime and an automatic entry into weekly draws.
The “Double the Care, Double the Glow” campaign rewards consumers instantly with airtime and weekly prizes, building toward larger grand prizes at the end of the twelve-week promotion.
At the grand finale, winners will have a chance to claim ₦5 million, ₦3 million, ₦2 million, three brand-new SUVs, and ten all-expense-paid trips to Spain to watch Real Madrid live at the Santiago Bernabéu Stadium, thanks to NIVEA’s long-standing global partnership with the football club.
Fiyin Toyo, Marketing Director for Central, East & West Africa (CEWA) at Beiersdorf, remarked on the campaign’s significance:
“At NIVEA, care goes beyond skincare. This promotion is our way of saying thank you to Nigerians who trust us every day. Seeing real people win real rewards across the country reinforces our promise to always give back in tangible ways.”
She further emphasized that transparency, fairness, and inclusiveness are at the core of the initiative, with every eligible purchase offering instant rewards and multiple chances to win.
The ₦3 Billion Consumer Promotion has full approval and regulation from the National Lottery Regulatory Commission (NLRC), Lagos State Lotteries and Gaming Authority (LSLGA), and the Federal Competition and Consumer Protection Commission (FCCPC), ensuring a credible and transparent process.
As weekly draws continue nationwide, NIVEA urges Nigerians not to wait on the sidelines. The promotion is live, rewards are real, and anyone could be the next big winner.
With this initiative, NIVEA reaffirms its leadership in skincare and its enduring commitment to delivering Double Care, Double Glow, and Double Value for consumers across Nigeria.