NIVEA’s ₦3bn Mega Promo Produces New Millionaires in Latest Draw
NIVEA has reaffirmed that its historic ₦3 Billion National Consumer Promotion remains active and gaining momentum. The recent weekly raffle draw has crowned new millionaires, highlighting the campaign’s scale, transparency, and nationwide influence.
During the draw on Thursday, February 5, among the 10 new millionaires for the week are delighted James Aondongu from Abuja and Agbanu Vanessa from Onitsha, each of whom received ₦1,000,000. Their wins join a growing list of Nigerians whose lives have been positively touched by the promotion.
Reacting to her victory, James described the moment as dreamlike.
“It’s amazing how this win came at the right time. It was as if NIVEA knew what I was going through. I’d just lost someone dear to me and needed to provide support for his funeral, and this just came as a mighty relief at the right time,” he said.
For Agbanu Vanessa, the win was a timely relief: “This couldn’t have come at a better time. I’ve been worried about so many bills to sort and didn’t know where the miracle would come from, especially my school-related bills. I’m so happy,” she said.
Having completed five successful draws so far, the ₦3 billion promotion has already benefited over 300,000 winners nationwide, including 50 consumers who have each won and redeemed ₦1 million, 250 winners of ₦50,000 Jumia shopping vouchers, and roughly 350,000 consumers receiving ₦1,000 instant airtime.
Despite the increasing number of winners, NIVEA emphasizes that the promotion is ongoing, with many more prizes to be won in the upcoming weeks.
Participation remains straightforward:
1. Purchase any NIVEA 400ml Body Lotion variant—Cocoa, Rich Nourishing, Even Glow, Advanced Care, Perfect & Radiant, or Deep
2. Find the unique code on the pack
3. Scratch and dial *7022*code# and follow the prompts
4. Receive ₦1,000 instant airtime and automatic entry into weekly draws
The “Double the Care, Double the Glow” campaign offers instant rewards and weekly prizes, building toward larger grand prizes at the end of twelve weeks. These include ₦5 million, ₦3 million, and ₦2 million cash prizes, three brand new SUVs, and ten all-expenses-paid trips to Spain to watch Real Madrid live at the Santiago Bernabéu Stadium, thanks to NIVEA’s global partnership with the famous football club.
Commenting on the latest draw and the expanding list of winners, Fiyin Toyo, Marketing Director for Central, East & West Africa (CEWA) at Beiersdorf, said the campaign continues to fulfill its promise:
“What excites us most is seeing real Nigerians win in real time. Every draw reinforces our commitment to fairness, transparency, and genuine consumer appreciation. With Regina and Omotola joining our growing list of millionaires this week, we want Nigerians to know that the promo is still on, and the next winner could be anyone,” she said.
She also noted that every eligible purchase guarantees instant rewards and multiple chances to win throughout the campaign duration.
The ₦3 Billion Consumer Promotion is fully licensed and regulated by the National Lottery Regulatory Commission (NLRC), Lagos State Lotteries and Gaming Authority (LSLGA), and the Federal Competition and Consumer Protection Commission (FCCPC), ensuring a credible, transparent, and well-managed process.
As weekly draws continue across Nigeria, NIVEA urges Nigerians not to sit on the sidelines, emphasizing that the promotion is live, rewards are real, and winners are emerging every week.
Through this initiative, NIVEA reaffirms its leadership in skincare and its enduring promise of Double Care, Double Glow, and Double Value for consumers throughout Nigeria.