AXA Mansard Teams Up with Nollywood Star Uzor Arukwe for #PartnerForLife Valentine’s Campaign

AXA Mansard has partnered with one of Nollywood’s rising stars, Uzor Arukwe, to celebrate and spread love among its customers during the Valentine’s Day season.

According to Tope Adeniyi, CEO of AXA Mansard Health Limited, this collaboration is another way AXA Mansard is reaffirming its unwavering commitment to its promise of transitioning from a payer to a partner.

The CEO explained that the theme of the campaign, #PartnerForLife, is intentional. It aims to remind customers and stakeholders that AXA Mansard is not a transactional organisation. “We love to build meaningful and enduring relationships. So, Valentine’s Day presents us a perfect opportunity to put our words into action, assuring our dear customers that we will always be by their sides through life’s milestones, challenges, and moments that truly matter,” he said.

On the selection of Uzor Arukwe as the campaign partner, Adebola Surakat, Chief Marketing Officer of AXA Mansard, stated that Uzor’s choice is not just symbolic; it is rooted in shared values of courage and putting customers first. “Uzor is an embodiment of love, empathy, and care; but more important for us is the value of customers first. We are convinced that he cherishes his audience and puts them first. That is the reason every time he has the opportunity, he puts in his best to ensure that he entertains and inspires. So, to demonstrate our commitment to the same values and show our customers that they are valued, appreciated, and celebrated, this Valentine’s season and always, we found a worthy partner in Uzor for this season,” Surakat explained.

As part of the campaign, AXA Mansard is inviting customers to participate in a social media challenge. Participants are encouraged to tag their ‘safe space’ and the people who make life special simply by being in it. Entries with the highest engagement will be eligible to win exclusive health insurance packages.

For three years, AXA Mansard has been engaging with thousands of Nigerians to reshape the narrative around protection, demonstrating that it is more than a one-off transaction — it is a long-term commitment with significant benefits.