Industry Leaders Set to Reinvent Insurance Narrative, Drive Market Expansion at CAMCONIA Retreat
The Corporate Affairs Managers’ Committee of the Nigeria Insurers Association (CAMCONIA) has announced plans for its 2026 retreat, emphasizing the vital areas of increasing insurance penetration and enhancing marketing return on investment (ROI) across the industry.
The three-day event is scheduled to take place from April 9 to April 11 at Park Inn by Radisson, Abeokuta. It will bring together marketing and communications professionals from Nigeria’s insurance sector under the theme: “Reimagining Insurance: Towards a Unified Narrative, Trust and National Relevance.”
According to the organizers, the retreat aims to address critical challenges facing the industry, including low public trust, limited insurance adoption, rising regulatory demands, and the need for measurable marketing impact in an increasingly digital landscape.
Segun Bankole, Chairman of CAMCONIA, emphasized that the industry must reposition marketing and communications as strategic growth drivers rather than mere support functions. “Driving insurance penetration in Nigeria requires more than product innovation. It demands a unified narrative, stronger trust, and deliberate engagement with today’s consumers,” he said. “We are tasking ourselves to transition into active business enablers capable of shaping perception and influencing the national relevance of our industry.”
Participants will gain practical skills in measuring marketing effectiveness, building consumer trust, and deploying data-driven strategies to boost insurance uptake. The programme will also cover topics such as regulatory compliance, unified storytelling, and tools to enhance marketing performance.
A lineup of industry experts will lead discussions, including Dr. Abiodun Ajiborode, Founder/CEO of Brand Management Academy; Odion Aleobua, Founder/CEO of Modion Communications; Chioma Ezechukwu, Head of Strategy and Business Transformation at Rex Insurance; and Abba Halil Inuwa, Head of Corporate Affairs at NAICOM. They will focus on transforming marketing into a revenue-generating function, leveraging data to address low penetration, navigating regulatory frameworks, and building trust in a digital-first economy. The event will feature workshops, panel sessions, and case-study presentations to promote practical learning and collaboration.
Olusesan Ogunyooye, Head of Marketing at AXA Mansard and chairman of the retreat planning committee, noted that the initiative reflects a shift in industry mindset. “Our focus on ROI, penetration, and regulatory policy is a direct response to current realities. We must become strategic partners who can demonstrate value, influence business outcomes, and help shape a more compelling story for insurance in Nigeria,” he said.
The organizers also highlighted that the retreat aligns with the five-point agenda of the Nigeria Insurers Association Governing Council, which aims to strengthen innovation, improve marketing accountability, and foster greater collaboration within the sector.
As Nigeria aims for a one-trillion-dollar economy, CAMCONIA believes the retreat will drive fresh thinking, deepen industry cooperation, and reinforce insurance’s role as a vital pillar of national economic development.