Plateau Grocery Seller Wins ₦5 Million as Golden Morn Golden Hunt Rewards Over 16,000 Nigerians

A small-scale grocery retailer from Plateau State, Ejiofor Akujieze, has been crowned the grand prize winner of ₦5 million in the Golden Morn Golden Hunt, a nationwide consumer campaign organised by Nestlé Nigeria that rewarded Nigerians with a total of ₦80 million in cash and prizes.

Akujieze, who expressed his surprise at winning, described the moment as life-changing. “It came as a shock to me. I won ₦5 million, and it will go a long way. I am very grateful,” he said, noting that the prize will support the expansion of his grocery business.

The Golden Morn Golden Hunt, which launched in January 2026, saw strong participation from consumers across the country, with over 200,000 entries received. The campaign was centred around Golden Morn’s smaller, affordable pack sizes to encourage broader participation, making it easier for more Nigerians to get involved. After seven draws, a total of 16,324 winners emerged, receiving cash prizes ranging from ₦10,000 to ₦1 million, alongside airtime rewards and exciting items such as washing machines, MacBooks, iPhones, and 55-inch televisions, in addition to the grand prize.

Speaking about the campaign, Omofasa Orhiunu, Category Manager, Healthy Cereals at Nestlé Nigeria, said the initiative was designed to foster a closer connection with consumers while giving them an opportunity to experience the brand.

“Golden Morn has been part of everyday life for Nigerian families, and with the Golden Hunt, we wanted more people to experience that,” he said. “It gave both our loyal consumers and new ones the opportunity to enjoy a nourishing product that fits into their daily routines, while also being rewarded in a simple and accessible way.”

Also commenting, Wassim Elhusseini, Managing Director and Chief Executive Officer of Nestlé Nigeria Plc, said the campaign reflects the company’s commitment to creating value for consumers beyond its products.

“For over 40 years, Golden Morn has been nourishing Nigerian families and earning their trust,” he said. “The Golden Hunt was our way of recognising that trust and giving back in a way that is meaningful and inclusive. What has been most inspiring are the real stories behind the wins, how this has made a difference in people’s lives. That is what truly matters to us.”

Golden Morn, a beloved homegrown brand, continues to offer wholesome nourishment made from carefully selected grains. It is enriched through its Grain Smart blend, which combines essential vitamins and minerals to support energy and overall wellbeing for individuals and families.

Through initiatives like the Golden Hunt, Nestlé Nigeria continues to strengthen its connection with consumers while fulfilling its promise to provide accessible, nutritious food and support thriving communities across the country.