Newcomer JT Agency Dominates Pitchers 2026 with 35 Accolades

JT Agency has announced itself prominently on Africa’s creative stage, securing an impressive 35 recognitions at the 2026 Pitchers Festival — one of the continent’s most esteemed platforms for celebrating excellence in advertising, communications, and creative storytelling.

Making its inaugural appearance at the festival, the Abuja-based visual storytelling agency won 18 awards — including one Silver and 17 Bronze medals — alongside 18 Shortlists across various categories.

This outstanding performance positioned JT Agency among the most recognised agencies at this year’s festival, marking one of the strongest debut outings by a Nigerian agency at the competition.

The agency’s top achievement came from the BAO Ni campaign, which proved to be its most awarded project. The campaign earned the agency its sole Silver award in the Heritage Integrated Campaigns category and garnered five Bronze awards for Excellence in Media Execution, Use of Integrated Media, Use of Music, Heritage Audio, and Outdoor Billboards and Posters. The project also achieved two Shortlists.

Another notable success was Tikera Africa: Weaving Futures, which received six recognitions, including Bronze awards in Design Craft, Corporate Image and Reputation, and Heritage Design. The project also secured Shortlists in Print Craft, Entertainment Film, and Non-Profit Organisations categories.

The agency’s International Women’s Day campaign, *Let Her Finish*, earned three Bronze awards in Design Craft, along with two additional Shortlists for Use of Data and Heritage Film.

Meanwhile, Take Your Flowers, a campaign centred on employee wellbeing and health advocacy, picked up two Bronze awards and two Shortlists. The judges recognised this project in categories including Health Equity and Advocacy, as well as Use of Insights and Strategy.

JT Agency also received awards for its self-branding initiative, This Thing Called JT, which won two Bronze awards in Digital Mobile and Social Craft, as well as Websites/Microsites/Web.

Other recognised projects included TEDx Bauchi 2025 – Building Bridges, which earned a Bronze award and a Shortlist; RCA – Run for Tomorrow, which secured three Shortlists; and *TEDx Katagum – Reclaiming the Future*, which received two Shortlists.

Additional recognitions came through JT Agency The Rebrand, *BAO*, and the West Africa Economic Summit — Stitched Together in Unity.

The awards spanned a diverse range of categories, including film, design, media strategy, cultural storytelling, corporate reputation, live events, digital experiences, health advocacy, and social impact communications.

Founded as a visual storytelling agency, JT Agency has built its reputation through documentary filmmaking, photography, communications campaigns, coffee table books, events, and cultural advocacy projects. Its work often centres on preserving stories, celebrating heritage, and helping organisations communicate with authenticity.

Industry observers suggest that the Pitchers recognition reflects the growing influence of agencies that combine compelling storytelling with strategic communications and cultural insight.

For JT Agency, the results mark a significant milestone. For the wider creative industry, they signal the emergence of a new player capable of competing with some of Africa’s most established agencies.

In a festival where many agencies spend years seeking recognition, JT Agency achieved what few newcomers do — it arrived, competed, and left with 35 accolades on its first attempt.