Plus Acuity Collaborates with UNILAG PRAD Club to Foster Future Marketing Innovators
Plus Acuity Nigeria Ltd., a Lagos-based media strategy, planning and buying agency, has reaffirmed its dedication to nurturing emerging marketing communications talent through a strategic partnership with the University of Lagos Public Relations and Advertising Club (PRADWAVE 5.0).
The student-led competition united undergraduates from disciplines including public relations, advertising, marketing, and mass communication, challenging them to craft practical media and marketing solutions for real-world business challenges. The event commenced with 40 teams, with five progressing to the final stage and three securing prizes.
In addition to providing financial backing and cash awards, Plus Acuity enhanced the programme’s industry relevance by establishing brand partnerships with Lush Hair and Indomie. The agency facilitated exposure on select radio stations, broadening visibility for the initiative and connecting students with Nigeria’s vibrant marketing and communications ecosystem.
As part of the collaboration, Plus Acuity is integrating the PRAD Club into a long-term talent development pathway, offering mentorship, internship opportunities, and practical learning experiences with agencies, media organisations, and client-side marketing teams. This initiative underscores the agency’s broader vision to bridge the gap between academic theory and the evolving demands of the modern marketing industry.
Victor Oyarero, Managing Director of Plus Acuity Nigeria Ltd., delivered a keynote speech at PRADWAVE 5.0, sharing insights garnered from nearly three decades of experience in media communications. He urged students to stay curious, pursue continuous learning, and develop the practical skills necessary to succeed in a rapidly changing industry.
“The best way to predict the future is to build it. At Plus Acuity, we believe the future of our industry is bright, and we are committed to playing our part in building the next pipeline of talent that will take the work to the next level,” said Victor Oyarero.
The club also appointed Emmanuel Adediran, Business Unit Director of Plus Acuity, as Patron of the PRAD Club.
Speaking on behalf of the UNILAG PRAD Club, General Secretary Success Essien expressed gratitude: “We are grateful for the trust Plus Acuity placed in us and for contributing to an experience that inspired, educated, and connected students with industry professionals. We truly appreciate their investment in student development.”
This partnership signifies the start of a broader engagement strategy by Plus Acuity to collaborate with universities, foster discussions around the future of marketing, and create more pathways for young professionals entering the communications industry. The agency pledged to continue building platforms that empower students, educate the public on next-generation marketing, and prepare future marketers for industry realities.