Experts to Discuss Future of Marketing and Brand Strategy in Africa at MediaConsortium Conference & Awards
As Africa’s economic landscape evolves amid rapid digital transformation, leading marketing strategists and brand experts are preparing to converge in Lagos to discuss the shifting dynamics between brands and consumers.
The upcoming MediaConsortium Annual Conference & Awards will feature a high-profile panel of industry leaders who will analyze the operational, digital, and communication strategies necessary to stay competitive in today’s fast-changing market environment.
Under the theme, “The Value Shift: Strategies for the New Market Reality in the Age of the Empowered Consumer,” the panel aims to equip business leaders, strategists, media professionals, and entrepreneurs with actionable insights to maintain brand relevance and foster consumer trust amid a landscape driven by authenticity and transparency.
The carefully curated panel represents diverse sectors including financial services, sustainability, media, and digital strategy. Confirmed speakers include:
Adewole Lawal, Group Sustainability Lead at Evercorp Industries, who will share perspectives on long-term value creation, sustainable business models, and corporate responsibility in the face of increasing consumer scrutiny.
Olusesan Ogunyooye, Head of Marketing at AXA Mansard, addressing the evolving expectations within the risk and financial services sectors, with a focus on transparency and trust-driven engagement.
Okey Umurhowho, Director of Marketing at StarTimes, examining the changing media and entertainment landscape, with emphasis on subscriber retention, content access, and delivering value in competitive markets.
Mrs. Olabisi Shonibare, Director of Partnership, Grant Management, and Innovations at LASEPA, who will contribute her insights to the discussion.
Highlighting the importance of multidisciplinary collaboration, organizers emphasize that bringing together sector leaders from various fields will foster practical conversations about the modern marketplace.
“Today’s consumer is more informed, discerning, and vocal than at any point in modern market history,” the organizers stated. “It is no longer enough for brands to rely on traditional, one-way messaging. The shift in value requires corporate leaders to rethink their engagement models, align with authentic consumer priorities, and build resilient operational frameworks. Our distinguished panelists bring decades of combined frontline experience across critical sectors, making this interactive session an absolute necessity for forward-thinking business executives.”
The panel discussion will complement insights from keynote speaker Dr. Bolajoko Bayo-Ajayi, President of the National Institute of Marketing of Nigeria (NIMN). Additionally, Femi Opadere, Head of Digital at Glo, will deliver a perspective on digital-first consumer engagement strategies.
The event will culminate with the presentation of awards recognizing excellence in brand leadership, institutional achievement, and strategic innovation. It is scheduled for Friday, September 18, 2026, at the Lagos Chambers of Commerce and Industry (LCCI), Alausa, Ikeja, Lagos, starting promptly at 10:00 AM.
This gathering promises to be a premier networking platform, uniting top business leaders, innovators, policymakers, and brand custodians committed to shaping the future of commerce in Nigeria and beyond.