Aare Ona Kakanfo Endorses New-Look Seaman’s Schnapps
The refreshed Seaman’s Schnapps, Nigeria’s prayer drink brand, has been endorsed by the Aare Ona Kakanfo of Yorubaland, Iba Gani Adams during the grand finale of the Olokun World Festival in Badagry for its enduring commitment to quality, cultural preservation, and heritage.
The Aare Ona Kakanfo urged traditional rulers, chief priests, and elders across Nigeria to continue using Seaman’s Schnapps as the preferred drink for prayers to the ancestors.
Speaking during the brand’s management visit to him at the festival, Aare Gani Adams emphasized the importance of authenticity in cultural practices and rituals. He called on custodians of tradition to embrace Seaman’s Schnapps as the most reliable and original schnapps for effective prayers. “Seaman’s Schnapps has always been an integral part of our sacred traditions. I encourage all traditional rulers, chief priests, and elders across Yorubaland and Nigeria to keep using it for libations and prayers during ceremonies and personal spiritual rites to our ancestors. With its new look, Seaman’s Schnapps continues to reflect our cultural identity, and I pray for the brand’s continued success and market expansion,” Adams stated.
The Marketing Manager of Grand Oak Limited, Mr. Gbemileke Lawal, expressed gratitude for the Aare Ona Kakanfo’s endorsement and reaffirmed the brand’s commitment to building stronger relationships with traditional institutions. “Seaman’s Schnapps holds a special place in the hearts of Nigerians, especially within our cultural and religious communities. The endorsement by the Aare Ona Kakanfo underscores the importance of preserving our heritage while evolving with the times. Seaman’s Schnapps will continue to work closely with the Generalissimo and our respected traditional leaders,” Lawal said.
Senior Brand Manager, Mrs. Nnenna Uche-Onyenacho, also emphasized the significance of the visit and the brand’s commitment to balancing tradition and innovation. “This new look reflects both continuity and progress, ensuring that Seaman’s Schnapps stays relevant to our customers. We are honoured to have the endorsement of such a revered cultural leader as Aare Gani Adams,” she added.
Produced and marketed by Grand Oak Limited, Seaman’s Schnapps has been a trusted brand of schnapps for over six decades, recognized for its authenticity and pivotal role in prayers, ceremonies, and celebrations. The brand’s latest rebrand addresses the challenges of imitation with a tamper-proof guala cap and enhanced packaging, combining security with modern appeal while maintaining its deep cultural significance.
As Seaman’s Schnapps continues its strategic visits to key traditional rulers across Nigeria, the endorsement from Aare Gani Adams further cements the brand’s position as the preferred choice for prayers, festivals, and special occasions. With its refreshed image, Seaman’s Schnapps continues to honour tradition while embracing innovation.