The Advertising Regulatory Council of Nigeria (ARCON) has debunked a news making the rounds as false that vetting fee is now N3 million. It stated that the news is a misrepresentation of the vetting fee process while insisting that vetting fee remains N35,000.

ARCON made this known in a statement titled, “Vetting Fee is N35,000) Thirty-Five Thousand Naira) and not N3 million as published in the Newspaper”and made available to Brand Times.

The statement is in response to the interview the President of Advertisers Association of Nigeria (ADVAN), Mr. Osamede Uwubanmwen granted Punch Newspaper where he was quoted to have said vetting fee is now N3million.

The statement reads, “The attention of the Advertising Regulatory Council of Nigeria (ARCON] has been drawn to a recent published interview in the Punch Newspaper headlined “Advertisers protest ARCON’S N3million Advert vetting fee”.

“The publication is false, malicious and a misrepresentation of the vetting fee process.

“This is one of the many interviews of the President of Advertisers Association of Nigeria [ADVAN] Mr. Osamede Uwubanmwen in which he misrepresented the fact, misinformed the public and maliciously maligned the reputation of ARCON as an insensitive and anti-industry development agency.
Vetting fee is N35,000 and not N3million as headlined and published in the Punch Newspaper.”

However, it explained that N3million is a
deterrent fee for organizations that produce their advertisements outside Nigeria and it is not a vetting fee.

“There is a deterrent fee of N3million for organizations that produce their advertisements outside Nigeria. This is not a vetting fee, it is part of ARCON’s efforts aimed at encouraging the use of local talents and production of advertisement in Nigeria as part of our industry development and growth programme.

“Where an advertisement is produced in Nigeria, no deterrent fee is required for such advertisement.

“Organizations are enjoined to embrace the use of local talents and production of all advertisement, advertising and marketing communication directed or targeted at the Nigerian market in Nigeria,” it stated.