ARCON to Publish Names of Registered Advertising Practitioners, Advertisement Agencies in March
The Advertising Regulatory Council of Nigeria (ARCON) has disclosed that it will publish the names of registered advertising practitioners and advertisement agencies In the country in March this year.
ARCON made this known in a statement titled “Notice of Publication of Register of Advertising Practitioners and Advertisement Agencies licensed by ARCON” and signed by its Director-General, Dr. Olalekan Fadolapo.
The statement reads, “This serves as notice to advertising practitioners and corporate organisations engaged in advertising, advertisement, and marketing communications business in Nigeria that the Advertising Regulatory Council of Nigeria (ARCON) will publish the Register of Advertising Practitioners and Advertisement Agencies in March 2024.
“This is in line with the provisions of the ARCON Act, 2022, section 22 (1) and (5) and section 23 (1) requiring the Council to maintain a register of persons entitled to practice Advertising in Nigeria as well as organisations entitled to undertake the business of advertising, advertisement and marketing communications in Nigeria in accordance with the Act and to publish such register from time to time.
“Only persons and organisations who have fulfilled the conditions for listing in the register will be so listed in the publication in line with the law.”
Recall, ARCON DG recently said the regulator has been battling with issues of exposure of unapproved advertisements, illegal advertising practices, and damaging actions of unregistered persons claiming to be advertising practitioners among other challenges.
In the statement, it added that full implementation of the Corporate license regime will commence on April 1, 2024.
“Kindly note that the full implementation of the Corporate license regime will commence on April 1, 2024. All Advertisement agencies (i.e Full Service, Creative, Media Buyer, Media Brokers, Digital Agencies, Experiential, Below The line, and Out Of Home OOH) are required by law to obtain an operating license from ARCON, ” it stated.