ARCON to Sanction OAPs, Skit Makers, Influencers and Brand Owners Over Unethical Advertising Practice

The Advertising Regulatory Council of Nigeria (ARCON) has warned that it will sanction OAPs, Skit Makers, Influencers and Brand Owners that violate Nigerian Code of Advertising and the ARCON Act.

In a statement signed by the Director-General of ARCON, Dr. Olalekan Fadolapo it stated that misinformation, disinformation, exaggeration. unverified promises, unsubstantiated claims, brand hype and others by the practitioners have led to the loss of savings, investments and has also caused medical challenges in some cases to citizens.

The statement reads, “The attention of the Advertising Regulatory Council of Nigeria (ARCON) has been drawn to the continued violation of the Nigerian Code of Advertising and the ARCON Act by some stakeholders.

“The spate of misinformation, disinformation, exaggeration. unverified promises, unsubstantiated claims, brand hype etc by OAPs, Skit Makers, Influencers and Brand Owners is not only worrisome but has also led to loss of savings, investments and has caused medical challenges in some cases.”

It added that” This is to reiterate that all advertisements and advertising in Nigeria or targeted at the Nigerian market must align and conform with the Nigerian Code of Advertising and other pronouncement of ARCON in line with the ARCON Act.

Continued abuse of the advertising space by some stakeholders will no longer be tolerated as this has negative effect on the economy in particular and to the citizenry at large.

ARCON will seek to prosecute any person or body corporate who sponsors, caused to be exposed, create or expose unapproved advertisement on any medium without approval of the Advertising Standards Panel (ASP).”