Brands Celebrate Valentine’s Day Across The Globe
By Mene Prosper
In this year’s celebrations, brands around the world have embraced Valentine’s Day with a variety of creative and inclusive marketing strategies, reflecting a broader interpretation of love that goes beyond traditional romance. Here’s how some brands are celebrating:
Gucci: Launched the “Gucci Together” campaign under the direction of Creative Director Sabato De Sarno, celebrating love in all its forms by featuring real couples and families in intimate, theatrical settings. This campaign explores themes of love through personal stories, emphasizing inclusivity and romance.
Savage x Fenty by Rihanna: Introduced the “Love You Way” campaign, focusing on celebrating love with a diverse range of products for Valentine’s Day. It includes collaborations with celebrities like Serena Page, highlighting different expressions of love, including self-love and friendship, with vibrant and inclusive designs.
Kendra Scott: Released a Valentine’s Day jewelry collection, focusing on heart-shaped designs and customizable pieces that resonate with the theme of love and personal connection.
Stanley: Introduced a Valentine’s Day collection of their Quencher H2.0 FlowState Tumblers in rich, romantic colors with heart motifs, designed for gifting with personalized touches.
LEGO: With a campaign titled “Botanical Love,” they promoted their Botanical Collection as a creative, lasting alternative to traditional gifts, appealing to those looking for something unique and personal.
Cadbury 5 Star:Known for its humorous take on Valentine’s Day, they have continued their tradition by making the day “uncool” with uncles taking over, thereby appealing to those who feel left out of traditional celebrations.
Applebee’s: Brought back their Date Night Pass for a second year, offering couples an affordable dining experience throughout the year, which also includes a social media challenge to engage customers further.
Bath & Body Works: Collaborated with Spangler Candy to release a Valentine’s Day collection inspired by Sweethearts candies, bringing nostalgia and fun through scented products.
Domino’s: Launched “Eau de Passion,” a perfume inspired by the scent of pepperoni pizza, adding a playful and quirky angle to their Valentine’s Day marketing.
SilverQueen: In Indonesia, they celebrated with the #BanyakMaknaCinta campaign, emphasizing love in all its beautiful forms through events and special chocolate products, including AI-powered Love Cards.
Bumble: With a new CMO, there is an opportunity for fresh campaigns focusing on modern dating dynamics, possibly aligning with Valentine’s Day themes.
Mondelez International (Cadbury Dairy Milk and Toblerone): Engaged in heartfelt, thoughtful campaigns, leveraging the universal love for chocolate to make Valentine’s Day celebrations memorable.
Zomato, Jio, Swiggy: These brands in India have taken to witty and playful marketing, using social media to engage with consumers in a light-hearted manner for Valentine’s Day.
These campaigns reflect a shift towards inclusivity, creativity, and connecting with a wider audience through humor, nostalgia, and personalized experiences, showcasing how brands are adapting to celebrate love in all its dimensions.