Carloha Nigeria Expands After-Sales Leadership with CarlohaCare 6-6-7 Rescue Initiative
By Daphne Uduneje
In a move that could redefine after-sales service standards in Nigeria’s automotive industry, Carloha Nigeria, the authorised distributor of Chery vehicles in the country, has unveiled the CarlohaCare 6-6-7 Rescue Initiative, a nationwide emergency roadside assistance programme designed to provide motorists with prompt, professional support during vehicle breakdowns.
The initiative, which offers emergency roadside assistance at no cost, marks another milestone in Carloha Nigeria’s drive to strengthen customer confidence and elevate vehicle ownership experience through responsive after-sales services.
Industry observers believe the programme reflects a growing shift within Nigeria’s automotive market, where manufacturers and distributors are increasingly competing not only on vehicle quality and pricing but also on customer support, reliability and long-term ownership value.
Raising the Benchmark for Customer Care
The CarlohaCare 6-6-7 Rescue Initiative provides motorists with access to a dedicated emergency response team through a specialised rescue hotline. Once a distress call is received, professionally trained rescue personnel are deployed to assist motorists experiencing breakdowns on highways and major roads across the country.
Although response times will depend on location and road accessibility, the company said every emergency request will receive prompt professional attention, ensuring stranded motorists are not left without assistance.
The latest service builds on Carloha Nigeria’s award-winning CarlohaCare 6-6-7 after-sales package, which earned the company the Most Outstanding Aftersales Car Company recognition at the Nigeria Auto Journalists Association (NAJA) Awards.
The comprehensive package offers a six-year manufacturer’s warranty, six years of free scheduled maintenance and a seven-day repair promise, under which customers are provided with a courtesy vehicle whenever repairs extend beyond seven working days due to parts availability or other qualifying circumstances.
With the introduction of the Rescue Initiative, Carloha Nigeria is extending its after-sales commitment beyond the dealership and workshop directly to Nigeria’s highways.
Enhancing Confidence for Motorists
Speaking on the significance of the initiative, the company’s After-sales Manager, Samson Akinbowale, said the rescue programme was designed to give motorists greater confidence while travelling.
According to him, unexpected vehicle breakdowns can create stressful situations, making rapid professional intervention essential.
“With the CarlohaCare 6-6-7 Rescue Initiative, our customers can enjoy peace of mind knowing that a dedicated team of trained professionals is available around the clock to provide prompt assistance whenever they need it,” Akinbowale said.
He added that beyond emergency rescue operations, the company would also provide on-location maintenance support to reduce vehicle downtime for both private vehicle owners and fleet operators.
Beyond Chery Owners
In what the company describes as an unprecedented industry initiative in Nigeria, Carloha Nigeria announced that the rescue service will, for a limited period, also be available to owners of non-Chery vehicles, subject to operational capacity.
While Chery customers will continue to receive priority during periods of high demand, the temporary extension reflects the company’s broader commitment to improving road safety and supporting motorists regardless of vehicle brand.
General Manager, Marketing, Felix Mahan, described the initiative as a natural extension of Carloha Nigeria’s customer-focused philosophy.
“The CarlohaCare 6-6-7 Rescue Initiative is an extension of our vision to provide a superior ownership experience and eliminate the worries that come with vehicle ownership. We want every Chery owner to know that help is always just a phone call away,” he said.