Choose Milk Campaign Kicks Off National Essay Competition to Promote Dairy Education Among Nigerian Pupils
In a bid to promote consumer education and awareness about dairy products, the Choose Milk Campaign has announced a nationwide essay competition targeting primary school pupils across Nigeria. The initiative, which aims to deepen understanding of milk and creamers, is set to engage young learners in Enugu, Kaduna, Lagos, Rivers, Oyo, and the Federal Capital Territory (FCT).
This inaugural edition is open to pupils in Primary 4 to 6, aged 9 to 11, and will run from September 15 to October 31, 2026. The campaign seeks to empower children with knowledge about the importance of milk, encouraging them to share this information with their peers and families, thereby fostering healthier dietary habits at home and within communities.
Commenting on the launch, Mr. Lars Jensen, Senior Project Manager at the Danish Dairy Board, emphasised the campaign’s objectives:
“Children are not only consumers; they are also important voices within the home and can influence the choices their families make. Through this competition, we want to equip pupils with simple, practical knowledge that helps them understand the difference between milk and creamers and appreciate the nutritional value of milk. When children learn to make informed choices early, they can carry that knowledge into their homes and communities.”
Participants are invited to submit a short letter addressed to their school’s headmaster or headmistress, on the topic: “How Students in My School Can Differentiate Between Milk and Creamers.” The letter should include the pupil’s name, gender, age, class, school name, and location. Entries can be submitted via https://choosemilk.com.ng/essaycompetition/.
Organisers have indicated that the competition will expand to include additional states as the three-year Choose Milk Campaign progresses. The campaign is a collaborative effort by stakeholders from the Danish Dairy Board, the European Union, and the Federal Government, aiming to promote informed dairy consumption and increase awareness of the nutritional benefits of authentic milk over creamers in Nigerian households.
