Consumers Now Say Online Platforms Are Essential: Study
By Ray Schultz
Consumers now feel that online platforms are essential services despite the fact that they don’t believe businesses always act in their best interest, according to Vision 2021: 10 Trends That Will Shape The Future of Commerce, a study by Vertex and Future Commerce in partnership with Method + Mode.
Of those polled, 57% think Facebook, Amazon and Google are essential.
At the same time, 26% have upgraded their at-home technology to accommodate increased onscreen time.
Email creative teams, take note: Minimalism is out, and is now being replaced by minimalism as consumers shelter in their homes, according to Vision 2021: 16 Trends That Will Shape The Future of Commerce, a study by Vertex.
People want to load up on familiar things, both online and in the physical world. For instance, 52% say being with their own “stuff” makes them happy. And 60% feel that surrounding themselves with things makes them feel safe and in control.
This would include textbooks, home libraries and “tchotchke-laden Zoom backgrounds.”
That desire for the familiar leads almost 65% to prefer interacting with people in their homes. The remainder would rather do so in someone else’s home.
Meanwhile, 50% are more aware of their appearance a result of having to appear on Zoom. And 38% are more critical of their own appearance and that of other people.
In another finding, only 37% believe non-profit organizations should step in where government fails. And, 47% feel the Internet should be free and unrelated.
Method + Mode surveyed 1,093 consumers in January 2021.
Credit: Media Post