‘Data Is Life’ Campaign: Airtel Repositions as Nigeria’s Network of Choice
Telecoms Company, Airtel Nigeria, is repositioning as Nigeria’s Network of Choice for mobile data as it launched a new thematic campaign, ‘Data is Life,’ in an effort to reposition its flagship data value offering, SmartSpeedo.
The new campaign, which has earned over one million views across digital platforms the week of its unveiling, is currently the rave of the moment, especially amongst young telecoms consumers.
The creatively packaged ‘Data is Life’ thematic campaign underscores Airtel’s revolutionary product, SmartSpeedoo, which offers unique mobile Internet experience to telecoms consumers in Nigeria.
According to the telco, a 360 degree advertising solutions has been deployed to drive the new campaign, which tells a story of life with and without data.
Commenting on the ‘Data is Life’ campaign, Chief Commercial Officer, Airtel Nigeria, Ahmad Mokhles, said: “Without a doubt, the new thematic campaign is a glowing testimony to our belief that connected people are inspired people. We connect Nigeria’s people to each other, empowering them to create opportunities, dream big and live well.
“At Airtel Nigeria, we provide globally admired and reliable mobile Internet services to give Nigerians an easy and dependable way to connect to the world. We bring everything mobile Internet to everyone.”
The new campaign has an inspiring narrative, featuring a man who was lost on an island and could not get help despite several efforts. This is a metaphor for how digital natives feel when they are out of data or are on an unreliable network.
‘Data is Life’ campaign for SmartSpeedoo will run on different media channels including radio, out of home, and digital platforms.