By Azeez Disu

L – R: Anurag Kumar, Finance Director, PZ Wilmar; Ipsit Chakrabarti, MD, PZ Wilmar; Chioma Mbanugo, Head of Marketing, PZ Wilmar; Mohit Afrose Kumar, Head of Sales, PZ Wilmar; and Voke Emeje, Assistant Brand Manager, Devon King’s, during the Devon King’s Press Conference announcing the Devon King’s Mega Millionaire Promo in Lagos.

Devon King’s, a brand from the stable of PZ Wilmar is set to dole out over 11 million naira and over 25 million naira worth of instant airtime to customers in a new promo tagged ‘Mega Millionaire Promo’.

The company at a press conference held in its head office recently said the promo is one of the ways it is celebrating and giving back to customers for their patronage and loyalty. It pointed out that consumers can buy 1 or 2 litres of Devon King’s cooking oil with a scratch code to win instant airtime or qualify for a raffle draw and a chance to win from N5,000 to one million naira. The raffle draw will hold every Friday from 25th April to 26 May 2023.

The Head of Marketing, PZ Wilmar, Chioma Mbanugo disclosed that the aim of the promo is also to thank customers for choosing Devon King’s as their number one trusted cooking oil brand.

She revealed that the choice of giving millions of naira was based on the feedback from customers who said they preferred to receive money from a brand sales promotion. Analysts pointed out that the preference for money may be connected to the cash crunch that the country faced recently and its effect on consumers’ purchasing power.

“We are happy that the journey with the consumers has been positive and it is time to celebrate and reward our consumers and we came up with the ‘Mega Millionaire Promo’. We actually went to consumers and asked what they will prefer if we were to reward them. They said they will prefer money because they have many things to solve and we listened to them. We are happy that we want to give money to our consumers and we believe it will help alleviate whatever challenges they are facing. We are also celebrating and thanking them for their consistent trust and partnership,” she stated.

Chioma added that every participant in the promo has a chance of qualifying for the raffle draw. “The total amount in terms of cash that would be won is N11 million and then over 25 million airtime that would be won by consumers. Every Friday from the 25th of April one person will win N1 million naira, two people will win N100, 000 and another six people will win N10, 000 and eleven people will win N5,000.”

Furthermore, she explained that the promo is credible and has the backing of the National Lottery Regulatory Commission who will supervise the whole process and they were equally present at the press conference.

Beyond the promo, she said the brand consistently deploys new and innovative ways to celebrate its customers while its products remain affordable and come in different pocket-friendly sizes.

L – R: Anurag Kumar, Finance Director, PZ Wilmar; Ipsit Chakrabarti, MD, PZ Wilmar; Ini Ibok, Head of IT, Lagos Zone, National Lottery Regulatory Commission; Chioma Mbanugo, Head of Marketing, PZ Wilmar; and Mohit Afrose Kumar, Head of Sales, PZ Wilmar; Devon King’s, during the Devon King’s Press Conference announcing the Devon King’s Mega Millionaire Promo in Lagos.

Explaining the process for customers to enter for the promo; Voke Emeje, Assistant Brand Manager said the step involves buying 1 litre or 2 litre of Devon King’s cooking oil bottle, scratch the panel to reveal the PIN, and send to 8011 to stand a chance of winning instant airtime and a grand prize of N1, 000,000 weekly through electronic raffle draw.

“Every Devon King’s bottle that will be sold from the 25th of April to the 26th of May is promo bottles and they will have scratch panels and when you scratch them they will have special codes. The special code is what you will text to 8011 for you to stand a chance to win either instant airtime or also enter for a raffle draw.

“The raffle draws will be holding every Friday and customers stand a chance to win from N5, 000 to N1, 000,000 and one lucky winner will emerge as a millionaire,” she explained.

She urged families and consumers of quality cooking oil to partake in the promo for a chance to become one of the millionaires “The more you buy, the more you stand a chance of winning,” she said.

How to Win 

• Buy 1 litre or 2 litre of Devon King’s cooking oil bottle
• Scratch the panel, type the revealed PIN in this format “KINGS” ‹space› PIN
• Send to 8011; e.g KINGS 1AAB23427
• You stand a chance of winning instant airtime and a grand prize of N1,000,000 weekly via electronic raffle draw.
• Visit @Devonkingsng on social media platform and Website for more information.

In another vein, Chioma explained that it has already deployed a 360 communication campaign to reach consumers across the country through various media like the radio, television, social media, activations, and others to better understand what the promo is all about. He, therefore, urged consumers to participate in the promo to stand a chance to become millionaires.