L-R: CEO, Kyksie Drapes Event, Kikelomo Idowu, Convener of BusyBee Event Business Summit, Bisi Sotunde, Speaker/Group CEO, Wakanow, Bayo Adedeji, wife, Mrs Kemie Adedeji, Chairman, BusyBee Group, Bolaji Sotunde, and Abidemi Adeyemi, during the BusyBee Event Business Summit Master class in Lagos..

The event planners and other stakeholders in event business in Nigeria have advocated the adoption of technology to deepen the craft of event business and grow the industry that is estimated to value at about $20 billion.

This assertion was made during the masterclass sessions of the 2023 BusyBee Event Business Summit in Lagos themed: ‘Tech in Event Business- The new narrative, which was delivered by Show Director, Experiential Planner Expo (EPEX) Dubai, Mr. Ibrahim Bashir.

Other speakers at the summit include Group CEO, Wakanow, Mr. Bayo Adedeji, Chief Experience Officer, WOW Connect Services, Ms. Tobi Olanihun, Senior Growth Associate, TIX. Africa, Ms. Arese Osakwe, Founder/CEO, Let’s Talk Event, Mr. Kunmi Ariyo, Founder/CEO, Ife’ctive Touch, Ms. Adeife Adeyemi, CEO Nwandos Signature Events, Ms. Maria Nwonu and CEO, Blurange Consult, Mr. David Odunlami among others.

In his remark, Bashir said, “Without technology, there is no future in anybody’s life” and business, including event industry,” adding that “the world is dependent on so many things and most of them are tied to technology.”

“The event industry has witnessed a remarkable transformation due to rapid advancement in technology. One of the most evident impacts of technology on the event industry is enhancement of engagement and interaction.”

According to him, technology enhances how delegates experience events and secondly it is how organisers curate events using technology.