FBN General Insurance Launches Customer Loyalty Scheme
As part of its strategies to deepen insurance penetration, FBN General Insurance, in partnership with Supersaver Supermarket, has launched a customer loyalty insurance scheme.
Supersaver Supermarket is a leading community supermarket. Its partnership with FBN General Insurance is targeted at establishing a mutual business relationship between the companies and the benefiting customers.
The scheme, which offers gift vouchers to Supersaver customers on attainment of N100,000, also offers the customers an FBN General Insurance Personal Accident cover that ranges from a cumulative value of N600,000 to N3.4million for one year, depending on the option.
Some of the benefits of the partnership for Supersaver include increased customer base and retention of the existing ones; and increased growth rate and spread for supersaver as a result of word-of-mouth referrals and testimonials.
