Four Pulley Backs National Advertising Conference, Eyes Industry Transformation
Four Pulley Limited, a premier Nigerian out-of-home media organisation, has announced its partnership with the upcoming National Advertising Conference (NAC) 2026 as a Platinum Partner. This collaboration underscores the growing industry-wide support for the conference, scheduled to take place in Abuja from 11th to 13th November 2026.
This alliance unites two entities dedicated to fostering innovation, collaboration, and growth within Nigeria’s dynamic marketing communications landscape. As technology, artificial intelligence, data analytics, digital media, and shifting consumer behaviours continue to transform the sector, the partnership aims to position Nigeria at the forefront of industry evolution.
The 2026 edition of NAC, themed **”Repositioning the Marketing Communications Industry for the Next Frontier,”**, is set to be a vital forum for advertising and marketing professionals, brands, media organisations, regulators, technology firms, government agencies, academia, and other stakeholders. The event will explore emerging opportunities and address the challenges facing the industry in this rapidly changing environment.
Commenting on the partnership, Lanre Ashaolu, CEO of FPL Media, expressed enthusiasm about supporting a platform that encourages forward-thinking within the industry:
“We are delighted to support the National Advertising Conference 2026 as a Platinum Partner. The marketing communications industry is at an important point of transformation, and platforms such as NAC provide an opportunity for the industry to collectively examine where we are going and how we can prepare for the opportunities ahead.”
Ashaolu emphasised the importance of collaborative effort and innovation:
“We are proud to support this important conversation and look forward to contributing to the success of NAC 2026. As the industry evolves, collaboration, innovation and the willingness to embrace new possibilities will be critical to creating sustainable value for brands, businesses and audiences.”
Adding his voice, U.J. Bassey, Head of the Marketing Committee, welcomed Four Pulley Limited and highlighted the significance of industry cooperation:
“We are pleased to welcome Four Pulley Limited as a Platinum Partner of NAC 2026. Their support reinforces the importance of collaboration between industry stakeholders in building a stronger and more future-ready marketing communications ecosystem.”
He further noted that future industry growth hinges on innovative thinking and strategic alliances:
“The next frontier requires new thinking, strategic partnerships and a willingness to embrace change, and we are delighted to have Four Pulley Limited join us on this journey.”
NAC 2026 will feature keynote addresses, fireside chats, expert panels, workshops, exhibitions, and networking opportunities designed to foster knowledge exchange and collaboration. The conference aims to spotlight key forces shaping the future of marketing communications, including artificial intelligence, data-driven strategies, digital media, consumer behaviour shifts, emerging technologies, and innovative business models.
The partnership with Four Pulley Limited expands the ecosystem of organisations backing this pivotal event, reflecting a shared commitment to driving Nigeria’s marketing communications industry beyond dialogue to active transformation.
Four Pulley Limited, recognised for its impactful out-of-home media solutions, is committed to connecting brands with audiences through creative, strategic engagement. Their collaboration with NAC 2026 exemplifies their dedication to fostering dialogue, innovation, and cross-industry collaboration across Nigeria’s marketing ecosystem.
As Nigeria’s premier platform for advertising, marketing, media, creative communications, technology, regulation, and academia, the National Advertising Conference continues to be instrumental in shaping industry trends, sharing knowledge, and inspiring ideas that will propel Nigeria’s marketing communications sector into its next era of growth.
