Gerety Awards Introduces In-House Agency of the Year Award
The Gerety Awards have officially announced the establishment of the In-House Agency of the Year Award as part of its 2025 ceremony. The standard deadline for submissions is set for April 11th. This initiative continues the Gerety’s collaboration with The Industry Club, which aims to honor and elevate the profile of in-house agencies in the advertising industry.
In line with this goal, The Industry Club recently unveiled the inaugural UK In-House Talent & Salary Survey, created in partnership with the In-House Agency Leaders Club (IHALC). The findings from this survey emphasize the critical role of creative excellence within in-house teams.
Lucía Ongay, co-founder of the Gerety Awards, expressed enthusiasm about the partnership, stating, “We are excited to collaborate once more with The Industry Club, known for their unwavering support of in-house agencies. This award, similar to our agency and network of the year accolades, will highlight the creativity of the world’s top in-house agencies.”
The In-House Agency of the Year will be determined based on a points system that accumulates scores from all entries, including those shortlisted and awarded bronze, silver, gold, or grand prix.
Scoring breakdown:
– Grand Prix: 12 points
– Gold: 8 points
– Silver: 4 points
– Bronze: 2 points
– Shortlist: 1 point
Melissa Smith, Founder and Managing Director of The Industry Club, commented on the significance of this new award, stating, “In-house agencies are continuously redefining creativity while addressing the unique challenges of working within a brand. The In-House Agency of the Year award will recognize their innovation, influence, and contributions. We are proud to partner with Gerety to highlight the exceptional talent within these teams.”
This year’s judging panel boasts a record 245 judges from 50 countries, focusing exclusively on the originality of ideas and creativity in execution.
Named after Frances Gerety, the legendary copywriter who coined the phrase “A diamond is forever” in 1948, the Gerety Awards aim to showcase the best in advertising from a unique perspective, advocating for impactful and resonant campaigns that connect with influential consumers.
Don’t miss the standard submission deadline on Friday, April 11th.