Guinness Nigeria, Orijin Celebrate Cultural Heritage Ahead of Osun-Osogbo Festival 2026
Guinness Nigeria Plc has reaffirmed its dedication to shaping and celebrating Nigeria’s vibrant cultural identity through Orijin, its flagship mainstream spirits brand. As preparations gather pace for the 2026 Osun-Osogbo Festival, the company’s commitment to cultural leadership has been further emphasised.
This reaffirmation was made at the Osun-Osogbo Global Summit 2026 Press Conference held in Osogbo, Osun State, ahead of the renowned annual festival scheduled from 27 July to 7 August 2026. As a trailblazer in culture-driven experiences, Guinness Nigeria continues to utilise Orijin as a platform that breathes new life into Nigeria’s traditions—connecting age-old customs with contemporary expression and engaging diverse audiences, especially younger generations.
Rotimi Odusola, Corporate Relations and Legal Director at Guinness Nigeria Plc, commented on the partnership: “The company’s support for the festival reflects a deliberate focus on driving connection and deepening appeal by leveraging cultural platforms and partnerships, all while contributing to long-term socio-economic development.”
“At Guinness Nigeria, we recognise culture as one of our most valuable national assets—not only to be preserved, but to be actively lived and experienced today,” he added. “Through Orijin, a brand inspired by our roots and reimagined for the present, we continue to champion platforms like the Osun-Osogbo Festival that unite communities, celebrate identity, and showcase the richness of Nigerian culture to the world.”
He highlighted that Orijin’s ongoing involvement in the festival underscores its unique capacity to resonate with the core values, authenticity, and evolving expressions of the Osun-Osogbo experience. The theme for the 2026 edition, “Preserving Heritage, Inspiring the Future,” underscores a collective responsibility to safeguard cultural traditions while ensuring their relevance for future generations.
Representing the Executive Governor of Osun State, Senator Ademola Adeleke, the Commissioner for Culture and Tourism, Abiodun Bankole Ojo, praised Guinness Nigeria and Orijin for their continued support. He also emphasised the festival’s growing economic significance. “The festival cannot be sustained by the government alone. We need the support of corporate organisations because it represents a major cultural and economic investment opportunity for Osun State and Nigeria,” he stated.
The Ataoja of Osogbo, His Royal Majesty Oba Jimoh Oyetunji Olanipekun, Larooye II, lauded Guinness Nigeria’s contributions via Orijin and called for increased private sector involvement in cultural tourism. “We are deeply grateful for Guinness Nigeria’s support through its brand, Orijin. The Osun-Osogbo Festival is a celebration of heritage, tradition, and identity, and its continued growth depends on partnerships that recognise both its history and its future,” he affirmed.
Recognised globally as a UNESCO-inscribed cultural treasure, the Osun-Osogbo Festival has evolved over more than 600 years into one of Africa’s most celebrated cultural events. The 2026 edition is projected to attract over 500,000 visitors from Nigeria and around the world, further cementing Osun State’s reputation as a premier cultural tourism destination.