How AdMoni is Revolutionizing Nigeria’s Advertising Landscape
By Azeez Disu
“The attention economy is not growing, which means that we have to grab the attention that someone else has today.” — Brent Leary, a renowned Customer Relationship Management analyst.
Digital technology is revolutionizing the advertising industry, which has long relied on traditional methods such as billboards, television, and newspapers. With customers’ attention spans becoming shorter, in line with the above quote, the importance of digital advertising cannot be overstated.
With the entrance of AdMoni, an innovative rewards-based advertising app that transforms how brands engage with consumers, into the African market, the advertising industry is set to experience a significant transformation. Much like how Google transitioned billboards to the digital realm, AdMoni takes it a step further by delivering geo-specific, audience-targeted advertisements directly to mobile devices in real time.
AdMoni’s approach is not just about visibility—it’s about interaction. The application provides smart mobile solutions that incentivize both users and brands to engage, creating a win-win scenario where discounts and rewards flow to consumers while brands benefit from increased engagement. This revolutionary model is set against the backdrop of a rapidly evolving advertising market in Africa, specifically in Nigeria, where digital innovation is becoming increasingly crucial and consumer presence online is growing rapidly due to smartphone penetration.
Recently, it announced the appointment of Tintin Imevbore, a renowned media and advertising professional, as the new Managing Director of AdMoni.ng to boost operations in Nigeria and lead the drive for innovation in the digital advertising space.
So, how does AdMoni work? At its core, the app incentivizes users to engage with advertisements by rewarding them with AdMoni tokens each time they view an ad. These tokens can be redeemed for discounts on everyday purchases, such as airtime, data, and ride-hailing services. In essence, users are compensated for their attention while brands enjoy greater visibility and interaction with their target audience.
Its geo-targeting technology ensures that ads are displayed based on the user’s location, allowing brands to tailor their messages to the right audience at the right time. As users engage with ads, revenue is generated through impressions and clicks, which is then shared with users in the form of redeemable tokens. This creates a seamless cycle of engagement that benefits all parties involved.
According to the Adtech company, the app boasts an intuitive user interface, ensuring that login and interaction are as simple as possible. With robust security measures in place, users can rest assured that their personal information and customer profiles are protected. The process of redeeming tokens for rewards is straightforward, allowing users to easily convert their earnings into mobile minutes and utility payments.
“The AdMoni mobile application is a user-oriented platform designed to provide an engaging and incentivized advertising experience. It allows users to watch ads and earn AdMoni Tokens (ADTs) as a form of reward. Additionally, AdMoni enables users to redeem these tokens for various utilities and services such as airtime, data, cable TV subscriptions, and other utility payments,” it stated.
The app’s innovative model also empowers users to monetize their own data, a stark contrast to telecommunications and technology companies that routinely sell user data without providing any benefits to consumers themselves. This feature positions AdMoni as a leader in consumer rights, allowing users to take control of their data and reap the financial benefits.
The app is not just limited to local transactions; it is looking to broaden its horizons by integrating digital currency into its platform. This includes partnerships with digital money services like Fonbnk, which will allow users to convert their reward tokens into digital currencies such as Bitcoin and Ethereum. This integration opens up a world of opportunities, providing access to various payment channels globally, from Apple Pay to Spotify.
The market potential for AdMoni is substantial. Nigeria boasts over 70 million smartphone users, with mobile internet users forecasted to grow by 8% annually, reaching approximately 143 million by 2026. The advertising market in Nigeria is also projected to reach $1.035 billion by 2025. With such rapid growth, AdMoni is strategically positioned to capitalize on these trends and transform how brands communicate with consumers.
Notably, AdMoni’s rewards-based advertising model is particularly advantageous for businesses of all sizes, offering sophisticated targeting capabilities and data-driven methodologies that enhance advertising effectiveness. It serves as an all-in-one advertising tool, catering to companies looking to advance their marketing efforts in a competitive landscape.
The app’s features extend beyond simple ad viewing and rewards. Users can manage their token balances, view transaction histories, and receive notifications about new ads or special promotions. This transparency fosters trust and keeps users engaged with the platform, further solidifying its place in the advertising ecosystem.
As AdMoni continues to evolve, it remains committed to creating a mutually beneficial environment for users and brands. By allowing consumers to earn rewards through engagement and offering brands a powerful tool for advertising, it is setting a new standard in the industry.
In a nutshell, AdMoni is poised to lead the charge in transforming the advertising landscape in Nigeria and across the continent.