Insight Publicis, a leading advertising powerhouse and member of West Africa’s largest integrated marketing communications group, Redefini, and global Publicis Groupe, has announced the appointment of Seyi Layade as its new Account Management Director.

In the statement announcing the appointment, Group CEO, Redefini, Dr. Tayo Oyedeji, expressed confidence in having Layade on board; the latest addition to the Insight Publicis management team. In his words, “The management team is pleased to welcome Seyi to Insight Publicis. She represents a set of values that we hold dearly as a company. Her experience and expertise are a veritable asset for the course we continue to chart.”

In her new role, Layade will bring to bear her experience in the dynamic marketing communications industry.

Oluwaseyi Layade is a seasoned marketing communication professional, and an advocate of collaboration and innovation for business growth. Her 15 years of multicategory experiences with P&L accountability are great assets for improving the value of businesses with futuristic insight for any organisation.

Before joining Insight Publicis, she had worked with SPV Communications Solutions Limited (Omnicom group) as the Group Operations Manager, where she facilitated strategic partnership/collaboration between the consortium of seven member specialist companies and the SPV client – MTN Nigeria; the first of its kind business model in Nigeria.

Excitingly, she also led the innovation and the client service group at Ogilvy Nigeria, spearheading the expansion of the core creative business into creating unique customer experiences through activations and Public Relations respectively.

Layade has a degree in Banking & Finance from Ogun State University and a postgraduate degree from the Metropolitan School of Business and Management (UK). Layade is a business growth expert who has also attended several management programs in leading educational institutions.