Intercontinental Distillers, Pan-Atlantic University to Host Symposium on Storytelling

The Centre for Media and Communication Research (CMCR) at Pan-Atlantic University, in collaboration with Intercontinental Distillers Limited (IDL), is set to host the highly anticipated Symposium on Storytelling from 22 to 23 July 2026 at the university’s main campus in Lagos. This landmark event aims to explore the transformative power of storytelling as a tool for social empowerment and sustainable development across Africa.

The symposium underscores IDL’s commitment to corporate social responsibility (CSR), focusing on preserving indigenous cultural heritage and fostering creative expression through strategic narratives. By bringing together communication experts, industry leaders, and cultural advocates, the event seeks to generate practical strategies that leverage storytelling to craft positive narratives and drive social change in Nigeria.

Key figures in the field will serve as panel chairs, including Prof. Osakue Omoera, Dr. Timothy Onyejelem, Dr. Obi Emelonye, and Dr. Segun Oke, who will facilitate discussions on innovative approaches to storytelling in the contemporary African context.

This symposium represents a significant step towards harnessing the power of narrative for social impact, aligning corporate initiatives with broader developmental goals while celebrating Nigeria’s rich cultural tapestry.