La Casera continues to uplift Nigerians with series of Digital Campaigns
The La Casera Company (TLCC) Plc. makers of La Casera Apple Drink, Smoov Chapman, Bold range and Nirvana Table water has launched “This Is Not A Full Stop” (TINAFS) campaign. TINAFS Campaign is a message of hope and optimism deployed to uplift the spirits of Nigerians in this trying times, encouraging them to keep their hopes and dreams alive. It emphasizes that the current situation is not a ‘full stop’ rather a pause to restrategise and relaunch into endless opportunities that lie ahead. The campaign is supported with a pan Nigerian radio campaign with adaptations in local languages. Part of the TINAFS campaign is a Spoken Word contest. The Spoken Word contest is to inspire and reward creativity amongst Nigerian youths. The competition which runs with the tag line: ‘This Is Not A Full Stop’ is open to poets, rappers, and other spoken art creative Nigerians.
The Marketing Director, Emmanuel Agu, explained that the contest was launched to reward consumers and members of the public by creating a 60-second performance video showing their creativity in any language of their choice.
Speaking at the announcement, Agu said, the 60-second video which must be the entrant’s original work must start with “This Is Not A Full Stop” and end with “We Move” and must avoid being offensive or hateful.
While giving further details, Agu explained that top ten entries from the contest will be selected based on their creativity, skill, punchlines, word play, video format and an overall flair, which will be announced on the brand’s social media pages.
He also highlighted that ten winners will emerge, out of which the top three winners get 300,000 Naira as first prize, and the second prize winner gets 150,000 Naira while the third place gets 100,000 Naira. Seven other shortlisted candidates from forth to tenth position will get 20,000 Naira gift cards each.
It would be recalled that in another exciting move, The La Casera Company recently partnered with over 50 Online Food Vendors to give free La Casera Apple Drink to complement every order of food placed with these vendors. What better drink to go with food than La Casera. This was done with a view of uniquely supporting small and medium scale food enterprises across the country since July 2020 to help cushion the effect of the COVID-19 as well as reward loyal consumers who place their food orders online. Each free drink bottle comes with a message of hope “Together we can beat this” neck label. This is to further spur up the self-motivated, resilient and unstoppable spirited Nigerians to dare to be successful in their endeavours.
Onyeka Okoli, Portfolio Marketing Manager, The La Casera Company said that partnering with the online vendors is among other things, “the brand’s desire to keep promoting the inexhaustible enterprising spirit of Nigerians” adding that similar efforts were made to support frontline workers during the pandemic with the launch of the La Casera Heroes Campaign.
“We are always delighted to support the hustles of Nigerian youths;
We strive to promote positive optimism in our campaigns, and spur energy, fun and excitement to continue to encourage our consumers, especially youths to aspire and hone their passion regardless of the climate. Okoli added.