Leo Burnett Lagos Clinches Two Global Accounts
Leo Burnett Lagos, an emerging boutique agency for international brands, has been appointed as the creative communications partner for one of the world’s largest quick-service restaurants (QSR) chains franchise, Burger King Nigeria, franchisee of Allied Food & Confectionery Services Limited. This is in addition to glamorously clinching the much envied ethically-focused American financial technology and service company, Wahed Invest barely weeks after recording its first big win in the third quarter of 2021.
These notable wins came after a competitive pitch that saw the HumanKind™ focused creative agency come out top ahead of other leading agencies in Nigeria. To this end, Leo Burnett will now spearhead creative and integrated communication services for both global brands in Nigeria.
Tunde Shobanjo, Chief Operating Officer – Leo Burnett Lagos, said “At Leo Burnett, we always look forward to working with brands who use their experiences to fuel progress. The knowledge that a large percentage of these brands have certain standards for creative thinking and execution, also helps us tailor creative ideas that build unique experiences for their audiences. With our Publicis Groupe global network, these recent wins help us demonstrate and leverage our ‘Power of One’ capabilities and gives us the platform to build a seamless narrative for brands who want to win big in Nigeria.”
As the Nigerian affiliate of Leo Burnett Worldwide Inc., a notable global advertising and communications agency with offices in 85 countries, and a part of Publicis Groupe and Insight Redefini group in Nigeria, Leo Burnett Lagos has access to a global network of best practices and expertise to glean and tailor unique experiences for clients, their audience and the country at large.
Speaking on the importance of the outcome with Leo Burnett Lagos, Marketing Coordinator, Burger King Nigeria, Ibukun Aiyemo, said “Our goal is to leverage Burger King’s global essence to launch the brand here and give Nigerians something they’ve been craving for so long! – by replicating the same real burger experience here, and we were looking for a partner who would help us realise this ambition. We found that our vision aligned perfectly with Leo Burnett’s strategic and creative approach and are looking forward to working together.”
Further findings also reveals that the first SEC- regulated ethical online investment giant, Wahed is convinced that Leo Burnett is aptly suited in integrating the company into the Nigerian market by leveraging on its years of experience, vast knowledge and creativity, and most especially its ability to transform human behavior with creativity.
While many might buckle under the pressure, highly decorated Leo Burnett is more than capable of succeeding based on past achievements and campaigns. As record shows, in 2019 at the Brandcom Festival in Lagos, they were conferred the Young Advertising Agency of The Year award and at the 2019 Lagos Advertising and Ideas Festival (LAIF) Awards, Leo Burnett was awarded one gold, three silver and four bronze medals.
Alongside the agency’s many achievements are the noteworthy strides of its experiential arm, Leo Burnett Xperience (LBX). Designed to create irresistible shopper experiences for brands, LBX currently manages and executes some of the best consumer engagement activations and experiences for Budweiser beer across Nigeria.
Leo Burnett has spearheaded some of the best industry-changing campaigns, as it moves towards becoming the world’s best creator of ideas that truly move people. These include the Chivita Active Zest Launch Campaign; Nasco’s Whole Flaked Sustenance Campaign, Nivea’s Beauty Month Campaign, as well as the launch campaign for Lipton Ice Tea and the relaunch of Philip Morris International in the Nigerian market, among others.