Malta Guinness Sparks Campus Energy with Trace In The City 2025 Tour
Malta Guinness, Nigeria’s premier malt drink celebrated for inspiring greatness and positive energy, is energizing campuses nationwide as a key sponsor of Trace In The City 2025. This dynamic campus tour combines entertainment, education, and wellness across five major Nigerian cities.
Kicking off at the University of Ibadan on October 14, the tour will also visit the University of Abuja on October 21, the University of Calabar on October 24, the University of Uyo on October 28, and culminate at Yaba College of Technology in Lagos on October 31. The initiative aims to ignite campus spirit with unforgettable experiences designed to inspire students to live with vitality and purpose.
Throughout each stop, Malta Guinness will set up engaging booths where students can unwind, participate in fun games like Ludo and Ayo, and enjoy ice-cold cans of their favorite malt drink. Excitingly, the brand will host the Malta Guinness Steppers Challenge, rewarding the best dancer on each campus with prizes.
In addition, the Malta Guinness Goodness Challenge invites students to showcase their school’s spirit by earning points through interactions at the Malta Guinness World of Goodness area. Each event will feature lively music, comedy, and talent showcases in collaboration with Trace, celebrating Nigerian youth’s creativity and resilience.
Commenting on the partnership, Jerry Nwankwo, Brand Manager of Malta Guinness, said, “We’re committed to fueling the can-do spirit of Nigerian youth. Through Trace In The City, we’re connecting with students in an energetic environment that encourages them to live well, learn, and have fun.”
He emphasized Malta Guinness’ dedication to promoting goodness and vitality, inspiring everyone to stay refreshed and energized in body, mind, and spirit.
Trace In The City is a vibrant campus tour and music program organized by TRACE Naija, partnering with brands like Malta Guinness to bring music, entertainment, and opportunities to Nigerian students. With live performances, games, and talent hunts, the initiative aims to connect with young people and support emerging Nigerian artists.