mediaReach OMD Celebrates 25th Anniversary In Grand Style, Unveils OCI Platform
mediaReach OMD celebrated its 25th anniversary of building brands and contributing to the growth of the media and advertising industry in Nigeria in grand style. It marked its anniversary with the launch of OMD Consumer Intelligence (OCI), a consumer platform that aims to raise the bar of data analysis in media marketing.
The anniversary ceremony including the launch was held at the Marriot Hotel, Lagos on March 25, 2024, and was well attended by industry stakeholders, clients, brand owners, marketing directors, captains of industries, government officials, and other stakeholders.
In his welcome address, Stephen Oluwatoyin Onaivi, Managing Director, mediaReach OMD said the agency has continued to evolve in the last 25 years, contributing to the success stories of its clients, and it would continue to innovate with the launch of various initiatives that would shape the media and advertising industry. “More than two decades later our culture of innovation remains the same on how we deliver value to our clients and how we continually fulfill our promise of making them make marketing decisions.”
He stated that its culture of innovation has manifested in a revolutionalise tool (OCI) that will empower brands to seize the competitive edge by harnessing the transformative power of data-driven insights.
He explained further that the tool harnesses the power of cutting-edge technology and advanced data analytics to provide unparalleled insights into consumer behaviour, preferences, and trends.
He added that brands and advertisers would gain access to real-time data and actionable intelligence, enabling them to make informed decisions, test advertising assets before they are launched, optimise campaigns and maximise ROI like never before.
Delivering the keynote address, Rajat kapur, Managing Director of Henkel urged brands to be data-driven to ensure the success of their marketing campaigns. “For every planning you need data, data gives you the easy way to come up with a relevant business decision,” he said.
A panel session was also held with a focus on the topic “Redefining Marketing Strategies with Consumer Intelligence” with experts such as Cassandra Uzo-Ogbugh, External Communications and Partnerships Manager of Reckitt Sub-Saharan Africa; Oreoluwa Atinmo, Marketing Director of GB Foods Nigeria; Patrick Gomes, Chief Strategy and Digital Officer of Omnicom Media Group; Kunle Faloye, Head of Marketing and Strategy of Emzor Pharmaceuticals, and Brenda Nwagwu, CEO of QTV Media who shared insights on the importance of consumer intelligence to marketing campaigns and also applauded mediaReach OMD for coming up with OMD Consumer Intelligence which they described as a game changer.