Mizar Energies Wins BJAN Award for Consumer Value and Transparency
Mizar Energies has received the Award for Excellence in Consumer Value and Transparency at the 2026 Annual Brands and Marketing Conference and Awards, organised by the Brand Journalists Association of Nigeria (BJAN)
The award recognises the retail fuel brand’s stated focus on consumer value, product quality, transparency and operational standards in Nigeria’s downstream petroleum sector. It comes about a month after Mizar Energies entered the retail market with its first filling station on the Lagos–Badagry Expressway.
The awards ceremony took place in Lagos on Friday, November 6, alongside a conference themed “Advertising in Nigeria & AI: Who Needs Creative Agencies Anyways?” The keynote address was delivered by ’Lolu Akinwunmi, Group Chief Executive Officer of Prima Garnet Africa.
Richard Arokoyo, Head of Commercial and Operations at Mizar Eridanus Energy Limited, said the recognition was an endorsement of the company’s approach to retail.
“We’re honored by this recognition from BJAN, especially this early in our retail journey,” Arokoyo said.
Mizar Energies says its retail model draws on more than 15 years of supplying petroleum products to businesses in sectors including logistics, energy, pharmaceuticals, manufacturing and food. Arokoyo said that experience informed the company’s focus on accurate measurement, reliability and clear pricing.
“For over 15 years, we’ve supplied fuel to businesses across a wide range of industries, from logistics and energy to pharmaceuticals, manufacturing, and food, and that experience shaped how we operate. Business customers don’t give you credit for good intentions. They check the numbers, and they stay only if every litre is delivered as promised and every price is clear. That’s the standard we’ve worked to, and it’s the only way we know how to work,” he stated.
The company says it aims to bring the same accountability to individual motorists.
“Bringing it to everyday motorists is something we’re glad to do. Whether you’re filling a company fleet or your own car on the way to work, you should drive away knowing you got exactly what you paid for,” he added.
Arokoyo dedicated the recognition to the company’s employees and host communities, adding that the award would encourage the business to maintain its standards as it grows.
“We thank BJAN for the recognition, and we share it with our teams and the communities that have welcomed us. Our job now is to keep earning it, one fill-up at a time,” Arokoyo said.
Mizar Energies identifies accurate fuel measurement, verified product quality and dependable stock availability as pillars of its consumer proposition. Its first retail station, at Km 45, Agogo Igbala, along the Lagos–Badagry Expressway, serves private motorists, commercial transport operators, logistics businesses and long-distance travellers. The site sells Premium Motor Spirit (PMS) and Automotive Gas Oil (AGO).
According to the company, its dispensing pumps are calibrated and sealed in line with Nigerian Midstream and Downstream Petroleum Regulatory Authority (NMDPRA) requirements, with quarterly checks to maintain measurement accuracy. Products are checked against supplier certificates before sale, while sourcing relationships and logistics infrastructure support stock availability.
The company also says it displays pump prices clearly and has customer service and safety procedures designed to support transparency and improve the retail experience.
Benjamin Ekwerelam, Group Chief Executive Officer of Mizar Eridanus Holdings Limited, said consistent product standards are central to the group’s approach.
“What you pay for is exactly what you get — a litre from us is a litre, accurately measured and properly tested, every time. That is the standard this group is built on, and it is the standard we are carrying into every Mizar Energies outlet we open,” Ekwerelam stated.
The company describes its move into retail as an extension of its midstream and downstream operations, bringing petroleum sourcing, trading, storage and distribution closer to the consumer. It plans to add outlets along major trade and commuter routes, beginning in Lagos and the South-West before expanding into other commercially strategic locations.
At the BJAN conference, keynote speaker ’Lolu Akinwunmi discussed how artificial intelligence is changing advertising and marketing communications. He said AI tools can now perform tasks including research, creative development, copywriting, strategic analysis and content production, putting pressure on agencies to demonstrate their value through strategic thinking, consumer understanding and measurable business results.
“The future belongs not necessarily to agencies that produce more communication, but to those that demonstrate a greater capacity to solve problems and build brands,” Akinwunmi stated.
He also stressed that agencies must continually show their relevance as technology reshapes the relationship between brands, consumers and marketing partners.
For Mizar Energies, the BJAN award comes at an early stage in its retail expansion. The company says it plans to build on its experience serving business customers as it develops a wider network, with product integrity, accurate dispensing, reliable supply and transparent customer engagement as priorities.
About Mizar Energies
Mizar Energies is the retail fuel brand of Mizar Eridanus Energy Limited (MEEL), operating in Nigeria’s downstream petroleum sector. The company is extending more than 15 years of experience supplying businesses across several industries into direct consumer retail.
Its planned network of service stations is intended to provide motorists, businesses and estates with access to petroleum products, supported by the company’s sourcing, trading, storage and logistics capabilities. Mizar Energies says its retail operations are built around accurate dispensing, verified product quality, transparent pricing and reliable supply.
