Modion Communications’ Social Impact Campaign Debuts on Top 10 Global SABRE Awards
Modion Communications, Nigeria’s fast-growing Public Relations and Marketing Communication solutions providing Agency, has announced that its 2020 social impact campaign for Lumos Nigeria emerged in the Top 10 2021 Global SABRE Awards.
The campaign, ‘Touching Lives Through A Determined School Child – Dele Fathia’, ranked 7th in the overall 2021 Global SABRE Awards, the first time an African PR Agency would reach that level since the continent’s inclusion in the global competition.
Modion Communications also became the first Nigerian PR Agency and the first wholly indigenous PR Agency on the African continent to rank in the Top 10 Global SABRE Awards since Ogilvy SA debuted at number 8 in 2018 with its ‘Life Uncensored’ campaign.
Recall that in May 2021, Modion Communications became the first Nigerian PR Agency to win the highly coveted Platinum SABRE Awards for Africa’s ‘Best in Show’, in a highly contested category, featuring Oxygène Marketing Communication with its KCB Group – 2jiajiri for KCB Foundation; Integrated Indigo’s campaign for Nigerian Breweries titled Maltina Teacher of the Year; Circus! Advertising’s MUA Learners Challenge and The Virtual Rotary Cancer Run 2020 campaign entered by Burson Cohn & Wolfe for Centenary Bank.
Commenting, the Chief Executive Officer, Modion Communications, Odion Aleobua, said the historic finish by the Agency “is a clear expression of the capacity to deliver impactful campaigns that reverberates globally.” “The recognition by the SABRE jury affirms that our strategic ideas and creative solutions offered to our various clients are relevant and competitive globally. We are humbled to fly the Nigerian and African flags high on global stage. It is indicative of the growth of creativity on the continent,” he added.
Modion Communication’s Platinum SABRE winning campaign is about the story of Dele Fathia, a Nigerian schoolgirl who was using the illumination from one of her town’s ATM facilities to study at night due to the lack of electricity in her family home. Working with Lumos, Nigeria’s leading solar and renewable energy provider, Modion Communications worked to install the company’s power system in Dele’s home within 48 hours, ensuring Dele does her schoolwork in the comfort of her home.
Paul Holmes, the Chairman of the SABRE Awards Jury, described Modion Communications’ winning entry as “a campaign that understood the power of one person’s story to illuminate a broader issue.” He added that “the company took tangible steps to improve the situation, drawing wider attention to a serious issue and establishing itself as a leader in its market”.