Moniepoint Launches Enhanced Savings Products with “One Step Ahead” Campaign Featuring Funke Akindele
Moniepoint Microfinance Bank has announced the launch of a significantly upgraded savings account product lineup, supported by a new brand campaign titled “One Step Ahead.” The campaign stars Nollywood superstar Funke Akindele, popularly known as Jenifa, reinforcing the brand’s commitment to empowering Nigerians to build resilient financial futures.
This strategic move arrives at a time when many Nigerian businesses and individuals are navigating the turbulence of global economic uncertainties. Consumers are increasingly seeking simpler, more flexible ways to save—tools that not only promote disciplined saving but also lay a solid foundation for wealth creation. Moniepoint’s latest offerings exemplify its dedication to financial inclusion, giving users the confidence to save toward their goals, regardless of life’s unpredictable twists.
Rooted in a straightforward yet impactful insight, the “One Step Ahead” campaign emphasizes that the biggest obstacle to financial growth isn’t necessarily low interest rates—it’s life’s unexpected surprises. Data from a recent customer survey reveals that unexpected expenses derail 72.8% of savings plans, while irregular income affects 51% of savers across Nigeria. Rather than promoting rigid savings schemes, Moniepoint advocates for versatile solutions that provide peace of mind—long-term savings accounts flexible enough to handle whatever life throws next.
Babatunde Olofin, Managing Director of Moniepoint Microfinance Bank, shared his enthusiasm about the new savings initiatives: “These innovative savings solutions were developed specifically to ease customer pain points. Our ecosystem gives everyone the flexibility to grow their money and access it whenever they need it, combined with some of the best rates in the market — an offering that is truly unique.”
He added, “Our mission is to create financial happiness for everyone. A savings product like this is a critical tool for ensuring people can confidently make their dreams come true while saving for both rainy and sunny days. The power and discipline to save help propel individuals and businesses toward their goals, while mitigating the harsh effects of unforeseen circumstances. Backed by the reliable digital payments infrastructure we’ve built, our customers can find safety, immediate access to liquidity, and the confidence to stay one step ahead of the future while mitigating the harsh effects of unforeseen circumstances.”
With a customer base exceeding 20 million—comprising business and personal banking clients—Moniepoint’s new product suite offers four distinct savings options tailored to diverse lifestyles and cash flow needs. Starting with as little as ₦1,000 (except for premium tiers), users can choose from:
– Target Savings: Withdraw up to 50% once without losing interest, earning up to 11.5% p.a.
– Flexible Savings: Up to four withdrawals monthly without interest penalties, earning 9.5% p.a.
– Fixed Deposit: Interest paid upfront, with rates reaching up to 17.5% p.a.
– Save As You Transact: Save while spending, with unrestricted access to funds whenever needed.
In a market where competitive interest rates are scarce, Moniepoint’s comprehensive savings platform offers a compelling alternative—combining transaction convenience, high-interest earnings, and unwavering reliability. Non-Moniepoint customers can easily join by downloading the Moniepoint mobile app, completing a straightforward registration process, and fulfilling KYC requirements.
To bring this message to life, the campaign features Funke Akindele within her iconic Jenifa’s Diary universe. The series, which has captivated audiences since 2015 across over 20 seasons, provides the perfect backdrop for showcasing Moniepoint’s savings solutions—fitting seamlessly into a world audiences already love and trust.
A celebrated actress, filmmaker, and producer, Funke Akindele is a cultural icon whose influence spans Nigeria and beyond. With 10 AMVCA awards and a record-breaking career—including her 2025 blockbuster Behind the Scenes, the first Nollywood film to gross over ₦2 billion at the West African box office—she has redefined African cinema’s global reach. Recognized as one of the “Most Influential Women in International Film” by The Hollywood Reporter, she continues to inspire millions as the undisputed “Queen of the Box Office.”
