Nigeria Digital PR Summit Marks 10 Years of Shaping Digital Storytelling and Reputation
The 10th Nigeria Digital PR Summit, themed *”Digital PR in Action: Owning Your Narrative, Telling Your Story,”* concluded successfully in Lagos on October 16, 2025. Marking ten years of advancing digital communication and reputation management, the event showcased Nigeria’s evolving landscape of storytelling, transparency, and influence.
Organized by the Nigerian Institute of Public Relations (NIPR), Lagos Chapter, in partnership with Upticomm Marketing, the two-day summit at the Naval Dockyard Conference Centre attracted over 250 industry professionals daily—ranging from communication experts and brand strategists to influencers, academics, and media leaders nationwide.
In his opening address, summit convener Segun McMedal reflected on the journey from its modest beginnings as the Lagos Digital PR Summit to becoming a prominent platform shaping Nigeria’s digital narrative. “What started as a small experiment has grown into a national movement empowering thousands and sparking important conversations around ethical, data-driven, and human-centered communication,” he said.
He emphasized that the summit is more than a conference—it’s a call for brands to embrace transparency, for communicators to act with intention, and for technology to be a tool for truthful storytelling with purpose.
A key highlight was the keynote titled “Cybersecurity Meets Storytelling: Protecting National and Corporate Reputation,” presented by Prof. Obadare Adewale, Chief Visionary Officer of Digital Encode. The event also featured panel discussions and masterclasses led by notable industry figures, including Franklin Ozekhome of Chain Reactions Africa, Chioma Afe of Seplat Energy, Segun Ogunleye of Diageo Africa, Mabel Adeteye of Wema Bank, and Alero Ladipo of UBA Group, offering insights into emerging trends in digital PR and brand storytelling.
Strong institutional backing came from the Office of Nigeria’s Senior Special Assistant to the President on Digital and New Media, alongside participation from leading corporate entities committed to ethical digital communication.
A major highlight was the 2nd Nigeria Digital PR Awards Gala, honoring outstanding individuals, brands, and campaigns influencing Nigeria’s digital PR scene. The event unveiled the latest edition of the Digital PR Digest, featuring thought leadership articles—including the cover story on Nene Bejide of Blanche Aigle Communications, celebrated for her strategic storytelling behind Hilda Baci’s Guinness World Record attempt. An inspiring article by a Lagos State University student also showcased the rising voices shaping Nigeria’s PR future.
Celebrating creativity, the evening’s Fashion Runway blended fashion, technology, and storytelling, illustrating innovation within Nigeria’s digital economy.
Award winners included Broda Shaggi for Excellence in Digital Storytelling, Taaooma for Outstanding Digital Creator, and Layi Wasabi for Digital Innovation. Corporate accolades went to GTBank for creative short-form videos, MTN Nigeria for content marketing, and Airtel Nigeria for a standout digital PR campaign. Recognized professionals included Isime Esene, Omawumi Ogbe, and Toyosi Akerele-Ogunsiji, who received awards for leadership and impact in digital communication.
McMedal expressed gratitude to all partners, sponsors, and participants, reaffirming the summit’s role as a catalyst for strategic storytelling and reputation-building in Nigeria’s digital age.
“Stories shape perception. Perception builds trust. And trust sustains reputation. That’s the legacy we’re creating together,” he concluded.