NIMN Gears Up for 2025 AGM in Uyo, Focuses on Responsible Innovation and Societal Impact in Marketing

The National Institute of Marketing of Nigeria (NIMN) is set to hold its annual conference from June 19 to 21 in Uyo, Akwa Ibom, with a central theme on responsible innovation and its long-term benefits for society.

The conference will convene industry experts, thought leaders, policymakers, and practitioners to explore how marketing can foster sustainable business practices and create meaningful societal value. Under the theme *“Leveraging ESG in Driving Value Across Generations,”* the event aims to highlight the evolving responsibilities of marketing in a purpose-driven world.

Speaking at a press briefing in Lagos, Ms. Pat Sado, NIMN’s Registrar and Secretary to the Council, stated that the event will feature keynote addresses, panel discussions, and ample networking opportunities. Attendees will gain insights into aligning marketing strategies with responsible innovation, digital transformation, and societal impact.

She emphasized that the AGM also provides members with a platform to review the institute’s progress, deliberate on critical issues, and help shape its future direction. “As Nigeria’s professional body for marketing, NIMN remains committed to upholding ethical standards, fostering capacity building, and promoting excellence in the industry,” Ms. Sado affirmed.

Chairman of the Events and Conference Committee, Sir Jellily Efedi, highlighted the significance of the AGM as a vital gathering for industry engagement. “Participants will have the chance to connect with peers, industry leaders, and policymakers, gaining valuable insights into the latest trends and innovations in marketing,” he said. “We encourage professionals and organizations to mark their calendars and join us in shaping the future of marketing in Nigeria.”

Adewale Adeshina, the institute’s Corporate Services Manager, announced that 95 Associates members and 45 Fellows will be inducted during the event, underscoring NIMN’s commitment to recognizing excellence and nurturing talent.

Former NIMN President, Mr. Anthony Agenmonmen, reiterated the institute’s dedication to developing skills, capabilities, and talent for individuals, teams, and organizations, emphasizing the importance of continuous learning and professional growth.

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