Executive Director, Retail Banking at First City Monument Bank, Olu Akanmu will lead discussions at this year’s Experiential Marketers Association of Nigeria’s (EXMAN)  Business Conference scheduled to hold between 2:00PM to 5:00PM on Friday July 28 at The Civic Centre, Victoria Island, Lagos.

Also to discuss on the occasion is Group Chief Marketing Officer at Dangote Plc, Oare Ojekere.

Both Olu Akanmu and Oare Ojeikere will present papers on Using meaningful experiences to bring the brands to life. Implications for marketing practitioners. They will also provide their thoughts and leadership in driving the discussion.

EXMAN is organizing the conference in order to provide a platform for members of the experiential marketing and activation industry to discuss, exchange ideas and proffer lasting solutions to issues affecting the practice in Nigeria.

According to EXMAN President, Dr. Rotimi Olaniyan, the conference is open to both EXMAN members and non member who will register appropriately.

The business conference is part of activities lined up for this year’s Annual General Meeting of the association which will come up on Saturday 29th of July in Lagos.

There will also be the inaugural EXMAN Awards for Excellence in Experiential which will take place from 6.00pm on Saturday 29^th July at the Civic Centre, Lagos.

It will be recalled that EXMAN recently announced the names of the judges for the inaugural edition of the EXMAN Awards.

The judges will be led by Mr. Idorenyen (Idy) Enang, who is currently CEO at Corporate Shepherds Limited. Idy, an accomplished Marketing Practitioner was Managing Director, L’Oreal Central West Africa (2013-2015) and Managing Director, Samsung Electronics West Africa (2010-2012). Other judges include Mrs. Bimbo Alabi, ADVAN 2^nd Vice President; Steve Babaeko, CEO, X3M Ideas; Sam Osunsoko, MD, Leo Burnett Lagos and Mr. IkechukwuObiaya, Dean School of Media and Communications, Pan African University.

The association also appointed Gbenga Badejo & Co. as the Auditors to the award.