Spotify Reports Over ₦60 Billion Earned by Nigerian Artists in 2025
New insights reveal significant revenue growth, increased local consumption, rising artist discovery, and the expanding role of independent artists and labels within Nigeria’s music economy.
Spotify has released Nigeria-specific insights from its annual report, *Loud & Clear*, which aims to provide artists, fans, and the broader music industry with a clearer understanding of the economics behind music streaming.
Every year, *Loud & Clear* analyzes millions of data points to illustrate how artists develop careers, expand audiences, cross borders, and achieve new milestones. In Nigeria, recent data indicates a rapidly growing music ecosystem that is deepening its local roots while also gaining global traction.
In 2025, Nigerian artists generated over ₦60 billion from Spotify alone, representing an increase of more than 140% over the past two years. These figures underscore both the rising international popularity of Nigerian music and the increasing economic opportunities for artists within the country.
The report also highlights the extent of listener engagement with Nigerian music on Spotify. In 2025, Nigerian artists amassed 30.3 billion streams and 1.6 billion hours of listening on the platform. They were discovered by first-time listeners over 1.3 billion times, marking a 26% rise compared to 2024.
Locally, Nigerian music continues to dominate listening habits. In 2025, Nigerian artists accounted for over 80% of the tracks on Spotify Nigeria’s Daily Top 50, emphasizing the strength of local talent in shaping national music trends. Additionally, local consumption of Nigerian artists grew by 170% year-on-year on Spotify.
“Nigeria’s music story continues to be one of creativity, innovation and global cultural influence. What we’re seeing is a market where talent is not only reaching new audiences around the world, but also building deeper connections at home. For us, Loud & Clear is an opportunity to spotlight the evolving pathways artists are taking to build sustainable careers, and to show the many ways Nigerian creators are shaping the future of music,” said Jocelyne Muhutu-Remy, Managing Director, Spotify in Africa.
The data also reveals notable growth across specific artist categories. Local streams of Nigerian female artists increased by 55% year-on-year, while streams of Nigerian indie artists grew by 75%. Furthermore, approximately 58% of all royalties earned by Nigerian artists on Spotify in 2025 came from independent artists or labels, highlighting the vital role independent creators and businesses play in Nigeria’s music landscape.
Spotify’s editorial ecosystem continued to support artist discovery and amplification. In 2025, nearly 2,000 Nigerian artists were featured on editorial playlists. Beyond curated playlists, Nigerian music resonated globally, with Nigerian artists featured in nearly 320 million user playlists worldwide and over 12 million playlists created in Nigeria. Overall, more than 60 million playlists containing Nigerian artists were created on Spotify in 2025.
The latest data also illustrates the diversity of Nigeria’s listening culture. Over the past five years, genres such as pop urbaine, alternative pop, anime, emo, and drill have seen the highest growth, signaling an increasingly diverse and rapidly evolving music scene.
*Loud & Clear* continues to provide a comprehensive view of streaming data, and in Nigeria, this year’s story is clear: local artists are gaining momentum at home, reaching new audiences globally, and generating significant economic value from Spotify alone.