Technology is Rapidly Evolving, Audiences are Diversifying, and the Global Marketing Landscape is Undergoing a Seismic Shift- Emeka Okeke

Emeka Chris Okeke, Group Chief Executive Officer of MediaFuse-Dentsu Nigeria

The Group Chief Executive Officer of Mediafuse-Dentsu Nigeria, Emeka Okeke, has urged brands to embrace new technologies, foster talent, and champion ethical practices as they respond to the rapidly changing global marketing landscape shaped by innovations and changing consumer behaviour. 

 

He disclosed this while delivering his welcome address at the 2024 Dentsu Africa Conference theme ‘Now’ which also coincided with MediaFuse-Dentsu Nigeria’s tenth anniversary held at Marriott Hotel, Ikeja Lagos. 

 

Commenting on the choice of the theme, Okeke said “Choosing NOW as this year’s summit theme, underscores Dentsu’s unwavering commitment to shaping the future of African marketing communications, knowing that we are at a pivotal moment, where technology is rapidly evolving, audiences are diversifying, and the global marketing landscape is undergoing a seismic shift.”

 

He added “We are consistently innovative, collaborative, pioneering, agile, and ambitious in our approach. As pioneers in shaping the marketing communications landscape, we have embraced new technologies, fostered talent, and championed ethical practices with indelible impacts on the Nigerian marketing communications ecosystem. We are the first to attract foreign direct investment in equity participation, active board representation, management, and full integration with a global network dating back to August 2014 – I am not aware of any relationship with such landmark involvement in the Nigerian marketing communications industry prior to this date.

 

“Our pioneering and innovative footprints are also visible in research, service delivery, and innovation. The launching of M1 (formerly Consumer Connection System) in 2016 was a game changer in the Nigerian marketing communications industry expanding measurable touchpoints from just four via TV and radio audience measurement (RAMS+TAMS) as well as AMPS to sixty plus (60+) touchpoints covering over 20 commercial cities in Nigeria today. We also redefined the location services and digital marketing with the launch of Dentsu OOH (formerly Posterscope) and Dentsu Performance (iProspect); thus, leveraging and bringing science, robust data, and technology to bear in these critical areas in the industry. Through collaboration, we have worked on over 100 international and national brands from notable companies.”

 

Okeke explained further “As we celebrate the past, we are embracing the future with confidence through investment in human resources, technology, and data to chart a new path in customer and brand experience. We are well-positioned to not only keep pace but to drive positive changes in the market. Innovation, integrity, and client-centricity will continue to be the guiding principles that define us without reneging on ethical practices and responsible advertising. We hope we can continue to count on your support as we embark on this journey. 

 

“Over the next few hours, you will be presented with insights from industry experts. We’re confident that you would find the sessions lined up enriching and valuable. We encourage you to participate actively, ask questions, and share your feedback. Together, let’s leverage the power of collaboration and innovation to unlock the full potential of marketing in this vibrant and dynamic region; and NOW is the time to do that.”

 

The Summit had the Chief Executive Officer of Dentsu Europe, Middle East, and Africa, Andre Andrade; the CEO of Dentsu Africa, Dawn Rowlands; the dentsu EMEA CFO, Helena Gamez, and other participants across the continent.

 

Noteworthy, MediaFuse-Dentsu Nigeria has grown into a leading force in marketing communications, consistently pushing boundaries and exceeding expectations since its humble beginnings in January 2014. From a solo media agency in 2014 to diversified marketing communications services managed out of eight client-facing entities across media and creative (Carat ICP, dentsu X, iProspect, Dentsu OOH, RedStar International, Dentsu Performance, Dentsu Creative, DentsuAgyle).

Leave a Reply

Your email address will not be published. Required fields are marked *