The Good Report: Top Social And Environmental Campaigns in 2021

Explore the very best uses of creative communications to promote sustainability and social causes – a collaboration between ACT Responsible, the world’s largest library of social and environmental advertising, and WARC Rankings.

In brief:

  • #1 campaign: Boards of Change
  • #1 agency: Publicis Conseil Paris 
  •  #1 network: FCB
  • #1 advertiser: WWF
  • #1 country: USA

Context

The Good Report rankings is produced by combining the results of the recently published WARC Creative 100, the global benchmark for creative excellence, with several ACT Responsible initiatives: Great Ads for Good Exhibition, the Care Awards, TV show One minute of Responsibility, Tributes (public vote), and the Good Ad Gallery.

A total of 1,259 campaigns produced by 796 agencies for 1,000 advertisers (non-profit, public sector, and commercial brands) across 80 markets were evaluated for this latest Good Report.

Full results

Top Campaigns: 

  1. Boards of Change, FCB Chicago/FCBX Chicago, City of Chicago.
  2. The Hiring Chain, SMALL New York, CoorDown
  3. Water Light, Wunderman Thompson Bogotá, E-Dina Energy
  4. True Name, McCann New York, Mastercard
  5. Made to Make a Difference, Saatchi & Saatchi Melbourne, The Royal Australian Mint

Top Agencies:

  1. Publicis Conseil, Paris 
  2. FCB Chicago
  3. FCB Ulka Mumbai
  4. Wunderman Thompson, Bogotá
  5. SMALL, New York

Networks:

  1. FCB
  2. McCann Worldgroup
  3. TBWA\Worldwide
  4. Havas Group
  5. Publicis Worldwide

Advertisers:

  1. WWF
  2. City of Chicago
  3. CoorDown
  4. E-Dina Energy
  5. Mastercard

Countries:

  1. United States
  2. France
  3. Brazil
  4. United Kingdom
  5. Australia

Sourced from WARC, ACT Responsible. Image: Boards of Change (via WARC)

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