The Good Report: Top Social And Environmental Campaigns in 2021
Explore the very best uses of creative communications to promote sustainability and social causes – a collaboration between ACT Responsible, the world’s largest library of social and environmental advertising, and WARC Rankings.
In brief:
- #1 campaign: Boards of Change
- #1 agency: Publicis Conseil Paris
- #1 network: FCB
- #1 advertiser: WWF
- #1 country: USA
Context
The Good Report rankings is produced by combining the results of the recently published WARC Creative 100, the global benchmark for creative excellence, with several ACT Responsible initiatives: Great Ads for Good Exhibition, the Care Awards, TV show One minute of Responsibility, Tributes (public vote), and the Good Ad Gallery.
A total of 1,259 campaigns produced by 796 agencies for 1,000 advertisers (non-profit, public sector, and commercial brands) across 80 markets were evaluated for this latest Good Report.
Full results
Top Campaigns:
- Boards of Change, FCB Chicago/FCBX Chicago, City of Chicago.
- The Hiring Chain, SMALL New York, CoorDown
- Water Light, Wunderman Thompson Bogotá, E-Dina Energy
- True Name, McCann New York, Mastercard
- Made to Make a Difference, Saatchi & Saatchi Melbourne, The Royal Australian Mint
Top Agencies:
- Publicis Conseil, Paris
- FCB Chicago
- FCB Ulka Mumbai
- Wunderman Thompson, Bogotá
- SMALL, New York
Networks:
- FCB
- McCann Worldgroup
- TBWA\Worldwide
- Havas Group
- Publicis Worldwide
Advertisers:
- WWF
- City of Chicago
- CoorDown
- E-Dina Energy
- Mastercard
Countries:
- United States
- France
- Brazil
- United Kingdom
- Australia
Sourced from WARC, ACT Responsible. Image: Boards of Change (via WARC)