The Price Is Right Nigeria Celebrates Winners in Grand Style at Prize Redemption Event
Excitement radiated from the faces of winners and guests at the prize redemption event of the popular TV game show, The Price Is Right Nigeria as winners went home with incredible prizes, including electronics, utensils, smart devices, and cash rewards.
The second prize redemption event was held at HS Studios in Lagos and organized by Genesis Studios in partnership with Smartcash by Airtel, the headline sponsor. For many winners, it was a dream come true, as they never expected to win such amazing prizes. The Price Is Right Nigeria, organized by Genesis Studios, is a franchise of the internationally acclaimed television game show where contestants compete by guessing merchandise prices to win cash and prizes. The legendary US version currently attracts over 5.4 million viewers per episode, while the Nigerian version is forecasted to surpass this record given its rapidly growing viewership.
The event brought together winners from various segments of the game show to claim their well-deserved rewards. Hosted by the charismatic Chioma BBB, the celebration began in grand style, uniting winners, partners, and key stakeholders in a joyous atmosphere.
In his welcome address, Olatunbosun David Olaegbe, Managing Director of Genesis Studios and Executive Producer of *The Price Is Right*, reflected on the show’s success. “It has been an amazing journey putting smiles on the faces of Nigerians. We will begin the next recording soon, and I assure you that this game show will get even bigger,” he remarked.
A goodwill message was delivered by Olusolafunmi Sandey, GTM Trade Manager of Smartcash by Airtel, who expressed gratitude to all contestants for their participation and emphasized Smartcash’s commitment to creating more rewarding experiences in the future.
Representing the Chief Commercial Officer of Airtel Nigeria, Femi Oshinlaja, Senior Brand Manager Oladayo Oyetayo extended heartfelt congratulations to the organizers, partners, and contestants for being a part of a world-class show. He reiterated Airtel’s dedication to creating moments of joy and triumph not only for its customers but for Nigerians as a whole.
Bashir Adebesin, Manager at Media Buying Algorithm Media, noted that the show is transforming the business landscape and further connecting brands to consumers. He added that consumers are excited by the generosity of brands like Airtel and Smartcash, fostering brand loyalty.
The highlight of the event was the recognition and reward of *The Price Is Right* winners, who eagerly received their prizes. The event concluded on a triumphant note, leaving attendees and stakeholders exhilarated to have participated in the most iconic game show in history.