As part of an effort to reduce the unemployment rate in Africa through youth empowerment initiatives, Ino Global Communications, the organisers of De Konecta Africa, a pan-African television reality show has unveiled the ranch where the show maiden edition would be hosted in Lagos, Nigeria. 

De Konecta Africa Ranch is situated on 5 acres of land where 6 winners will emerge out of 60 contestants. The winners would clinch N125 million worth of prizes including a brand-new jeep. It is simply not a winner takes all reality show.

It is therefore calling on interested participants between the ages of 18-40 to register, at www.konnectafrica.com from 20th November to 20th December 2022. 

The 60 participants who will be selected for the reality show across Africa (including Nigeria) called the ‘Konectmates’ would be unveiled on a live TV event channel on DStv and GOtv platforms on Sunday 1st January 2023. Meanwhile, the 7 weeks reality show will commence airing daily from Monday 2nd January to Sunday 19th February 2023. Biweekly, 10 members of the Konectmates’ drawn from the selected 60 will be dropped off by a helicopter at the Ranch-like facility.

According to the organisers, De Konecta Africa is a reality television show designed to take African youths off the streets. The show is intended to connect over 60 youths to their role models anywhere in the world for mentorship and financially empower each youth that emerges winner with millions of naira cash on a biweekly scheduled show to enable them to emulate their mentors (role models) and prepare them for the future.

Speaking at the unveiling event held at Dome Events Centre, Lagos at the weekend, Udy Johnson Nzenwata, Executive Producer/Founder, De Konecta Africa said Africa is teeming with a huge upwardly mobile, young, and talented population across the beautiful continent. However, the vibrant youth audience faces immense challenges like high rates of unemployment, poverty, ethnic and regional violence drug abuse, and sundry vices that have now become endemic in most African Countries.

He stated that “To reduce the high unemployment rate and achieve economic empowerment of the youths, Ino Global Communications Concepts has produced this programme in the contribution of its quota along with other well-meaning private firms geared towards assisting the government in combating these developmental issues.

“De Koneta Africa reality show was born with the vision of motivating and uplifting the youths who want to chart their course with opportunities through Entrepreneurship and Self-reliance with ultimately approves their living standards.”

The unveiling ceremony was hosted by Yaw and attended by eminent Nigerians including government officials, captains of industries, sponsors, and the media. Senator Patrick Ifeanyi Ubah, Senator representing Anambra South unveiled the ranch model and applauded the organisers for the initiative, and urged Nigerians and other stakeholders to support the project to ensure it becomes a reality.

Speaking in the same vein, the Chairman of the Occasion, Chief Dr. Chidi Anyaegbu, Chairman, Chisco Group represented by Chief Obinna Anyaegbu, CEO of Chisco Group commended the organisers for the impact the initiative would create in the society and urged all to support the organisers to make the show a reality.

On his part, the Guest Speaker of the event, Professor Kingsley Moghalu, former Central Bank of Nigeria Deputy Governor, congratulated the organisers for creating the platform and urged youths to participate in it, adding that such a platform aside from entertainment is also an avenue to empower individuals, reduce crimes and unemployment on the continent.

Basically, only one Konectking/Queen emerges on a biweekly basis. In all, 6 winners emerge as konectKings/queens from 6 weeks contest.6 konectkings/queens will then contest for 1 ultimate-konectKing/queen on week 7. Also, the duration of Konectmates stay on the Ranch is on a biweekly basis. The best konectmate who comes up with something original gets a #15 million reward while a lucky fan and guest star go home with N5 Million cash in the Gold Konect Award category.